The Brown Crayon - How My Agency Nailed Diversity and Community From Day One

As the only Filipino American public relations agency owner in New Mexico and as the founder of a non-profit focused on providing resources for Asian-Owned businesses, Kristelle Siarza discusses lessons in managing an agency with equity, diversity and inclusion in mind.

During this session, Ms. Siarza will discuss defining core values and internal communications that drive a core value of diversity and community. Ms. Siarza will also discuss human resource education, which fundamentally shifted the Siarza Social Digital team in thinking about addressing race, gender and individuals with disabilities. Ms. Siarza will also map out changes to services in order to meet the equity diversity and inclusion needs in the community.

Kristelle Siarza, CEO, Siarza Social Digital. @MissKristelle on twitter, @KristelleSiarza on LinkedIn. 

Kristelle is a business executive, non-profit founder and entrepreneur with over a decade of experience in digital communications and leadership. In 2014, she founded Siarza Social Digital – a 360 degree digital marketing firm that pivots on innovation, curation and creativity. The company has grown to more than 20 team members working globally for the agency.

Kristelle has consulted for and assisted several organizations with digital marketing and communications strategies for various industries, like health, finance, cannabis, retail and government. Her team has helped clients generate millions of impressions and SiarzaSD’s award-winning campaigns have received local and national recognition.

As a proud Filipina, Kristelle founded the Asian Business Collaborative to support Asian business owners - an often underrepresented group in the business community. After identifying a lack of small business support to Asian owned businesses during the 2020 pandemic, the “non-profit in the making” was formed to focus on prosperity with a cultural competency lens. ABC programs provide advocacy and support, and the organization has helped over 300 Asian owned businesses in New Mexico and Texas.

Kristelle believes in giving back to the community with time and effort. Civic leaders like Mayor Tim Keller of Albuquerque and Mayor Gregg Hull of Rio Rancho have trusted Kristelle with serving the community on economic development task forces. She currently serves as a board member for the New Mexico Foundation for Open Government and the Domestic Violence Resource Center, the president of the Bosque School parent association, and a member of the United Way of Central New Mexico’s marketing committee. In 2016, Kristelle was honored as one of NM’s ‘Forty Under 40,’ and in 2019 she received the “Women of Influence” award.

In her spare time (what is that?), she’s a sub-par competitive golf and kickball player. Kristelle’s social media feed is loaded with hot air balloons, as she crews for several Albuquerque balloon pilots. She has a baritone-playing, anime-loving son named Johnathan, an incredibly patient and loving boyfriend named Spencer, and a cat innovatively named… Kitty.

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