Influencer Trends on the Horizon

Influencer relations is on track to be a $15B industry by 2022. As it continues to grow and evolve, it’s essential that travel PR pros understand the future of engaging with and leveraging influencer collaborations and paid partnerships. From DEI to emerging digital platforms to legal considerations, this session will give you insight into trends and what’s next with influencer relations. 

Takeaways: 
- Understand how to leverage influencers to reach diverse audiences
- Dig into how influencer content can be used beyond Instagram and across multiple digital platforms 
- Learn the do’s and dont’s from a legal perspective to protect your brand when establishing an influencer partnership