ICON 2020 PRSA Virtual Conference

What Every PR Pro Needs To Know About SEO

October 28, 2020 12:30 p.m. – 1:20 p.m.

Session Type: Digital Communication

Demands continue to grow for PR and communications professionals in what you’re asked to do. In an increasingly digitally focused world, you’re also asked to show more value from your efforts. In particular, the practices of public relations and search engine optimization (SEO) continue to move closer to one another. In this interactive presentation, you’ll learn how to better leverage the work you already do for search engines. Website content, press releases and media interviews are as important for Google as ever. Learn how to adjust your or your team’s current efforts to make them SEO-friendly. Plus, the session will cover the best ways to improve Google visibility in response to crises. 

By the end of this session, you will be able to: 
• Explain SEO basics as they relate to communications. 
• Learn ways as a PR pro you can boost search rankings through credible content. 
• Understand how to best leverage press releases for search engine visibility. 
• Determine how to work with SEO teams to align communications efforts for greater success. 
• Identify how to leverage Google for crisis response.
head shot of Justin Seibert
Justin Seibert

president, Direct Online Marketing

Presenter