Integrated Marketing Communications

The Integrated Marketing Communications (IMC) graduate program at the West Virginia University (WVU) Reed College of Media is designed to give public relations, marketing and media professionals the tools they need to lead their company’s communications strategy in today’s dynamic digital environment. WVU IMC students learn how to develop effective integrated marketing communications campaigns that connect and engage with consumers and maximize ROI.

WVU’s award-winning, online graduate program is academically rigorous while offering small class sizes and personalized attention. One hallmark of the WVU IMC program is its learn-it-today, use-it-tomorrow practitioner focus. Students are able to take the knowledge they gain in the classroom and immediately apply it to challenges in their professional lives.

WVU IMC offers two hands-on, interactive and industry-relevant graduate programs:

  • A practical, customizable 33-credit hour master’s degree.
  • A 15-credit hour graduate certificate in Integrated Marketing Communications.

The IMC program was awarded the “2015 Outstanding Online Program” by the Online Learning Consortium, the leading professional organization devoted to advancing the quality of online learning worldwide. The program has also been named a finalist for PRWeek’s 2016 “Education Program of the Year” Award.

IMC faculty and students bring extensive industry experience to the program. Faculty is comprised of a mix of communications professionals — from marketing directors to academics to entrepreneurs. Also, WVU IMC students work for major brands, including The Coca-Cola Company, Johnson & Johnson, The Walt Disney Company, E-Trade and the Boston Celtics.

The IMC master’s degree program is an accredited program within an established land-grant university. Founded in 1867, West Virginia University is known for its academic excellence and home to 15 accredited colleges and schools offering 193 bachelor’s, master’s, doctoral and professional degree programs. WVU is a Highest Research Activity (R1) university, one of only 115 among the nation’s more than 4,000 higher education institutions. WVU also ranks nationally for prestigious scholarships, including 24 Rhodes Scholars, 22 Truman Scholars and 39 Goldwater Scholars. The WVU Alumni Association is made up of more than 190,000 graduates worldwide in some 60 foreign nations.


WVU IMC Students Take Courses In:

IMC Prerequisite Course

IMC Required Core Courses

IMC Specialty Courses – Select Two of Three

IMC Elective Courses – Select Three

IMC Capstone Course

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