(Banner graphic of PRSA 2017 Travel and Tourism Conference logo)

PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

Monday, June 9
12:45–2:15 p.m.

“Heads in Beds: A Reckless Memoir of Hotels, Hustles, and So-Called Hospitality”

After a decade in the hotel business (parking cars, rocking the front desk, working in the laundry department, hustling in housekeeping and more), keynote speaker Jacob Tomsky has learned more than anyone would ever want to know about the hotel business — from top to bottom, basement to penthouse. While conference attendees, without a doubt, know much more than the average traveler about the hospitality business, Tomsky will discuss what’s left to learn: how horrible it is, how beautiful it can be and how disgusting it really gets. 
Additionally, Tomsky will discuss everything he knows about these elusive, ever-changing hotel guests, including why and how they book. You’ll hear what guests look for most when searching for a hotel, as well as where they find it, gleaned from years of insights from guests themselves. During this presentation, attendees will form a detailed character study of the faceless guest and emerge with a greater understanding of the business as a whole — beyond the chandeliers, behind the desk and inside the mind of the guest. Also, we’re going to laugh really hard about all of it, which will be nice.

Jacob Tomsky, New York Times best-selling memoirist of "Heads in Beds: A Reckless Memoir of Hotels, Hustles, and So-Called Hospitality," is a dedicated veteran of the hospitality business. Well-spoken, uncannily quick on his feet, and no more honest than he needs to be, he has mastered every facet of the business, worked in many departments, and received multiple promotions for his service. Born in Oakland, Calif., to a military family, Tomsky now lives in Brooklyn, N.Y.

Photo credit: Michael Lionstar

Register now!