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What You Need to Know About Your First China-Related Assignment

October 31, 2013

If it hasn’t happened yet, then one day, you may come to work and find China in your inbox.

“Yikes” and “Ni hao” (Chinese for hello) are possible initial responses. Then, like increasing numbers of communicators, you’ll need to get to work on a China-related project or issue. Fortunately, keeping some best practices in mind will help you get off to a good start.

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Matthew Wisla Matthew Wisla co-founded the Marketing, Advertising and Public Relations Forum for the American Chamber of Commerce in Beijing. He was also a vice president for Fleishman-Hillard in Beijing.
Email: matt.wisla at

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