Your Public Relations and Communications Community

Fostering a More Creative Approach to Public Relations

April 26, 2012

Many PR practitioners don’t feel they are valued for their creative skills. In fact, executives and business leaders often complain that PR people lack creativity, which is why these leaders often turn to advertising or marketing departments for counsel instead.

That’s an unfortunate perception, because creativity is increasingly prized as a key component of business success.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.