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Clear Skies Ahead: Sunny Day Secrets to Effective Crisis Communications

June 29, 2012

Many communicators congratulate themselves and win awards for their media relations skills during and after the crisis. But the reality is that a top-notch crisis communications plan, written on a clear, sunny day, can often terminate a crisis before it goes public or significantly mitigate its impact if it does.

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Gerard Braud Gerard Braud is the author of “Don’t Talk to the Media Until… 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter.” Leaders rely on Braud to be their expert for media training and crisis communications ( Twitter: @gbraud.

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