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Crisis Communications Resources

PRSA Resources for Communicating in a Time of COVID-19

Professional Resources

In order to assist communications professionals in this challenging time, we have compiled a collection of PRSA resources that may be useful as you plan your ongoing communication. Some resources are courses that we have offered and now exist as recordings; other links lead to informative articles, blog posts and more.

We encourage you to visit MyPRSA and join your colleagues as they work together and support one another through sharing of plans, ideas and good communication.

Please check back often, as we will be adding additional resources for your use as information becomes available.

Member Resources

Webinar series from members of the Counselors Academy

Rising to the Challenge: Leading at Your Best in Uncertain Times – How to stay cool under pressure, leading with courage and heart
Recorded March 2020

Planning for the Future – How to see potential in times of change
Recorded March 2020

Articles and More

6 Ways to Maintain a Strong Company Culture in the Virtual Workplace
July/August 2020 Strategies & Tactics

The Personal Side of PR During the Coronavirus Pandemic
July/August 2020 Strategies & Tactics

Trust and Transparency in Times of Crisis
July/August 2020 Strategies & Tactics

How to Apply These 12 Best Practices to COVID-19 Communications
PRSay

COVID-19 Is Changing How We Plan For and Manage Crises
June 2020 Strategies & Tactics

PR Planning for a Post-Coronavirus World
June 2020 Strategies & Tactics

The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis
May 2020 PRsay

How to Counter the Fight-or-Flight Response 
May 2020 Strategies & Tactics

How to Maintain a Team-Focused Culture While Working From Home 
May 2020 Strategies & Tactics

Agency Executives Discuss Best Practices for Leading During the COVID-19 Crisis 
May 2020 PRsay 

Beyond the Basics: How to Really Work Remotely 
May 2020 PRsay

5 Tips for Producing Video Content During Social Distancing
May 2020 PRSay 

Coronavirus Has Changed the Media — and Those Changes Are Here to Stay 
May 2020 PRSay

6 Leadership Tips for the COVID-19 Crisis
May 2020 Strategies & Tactics

Experts Weigh in on the PR Job Market Right Now, and What It Will Look Like Later This Year
April 2020 PRsay

Pitching Reporters Amid COVID-19 Informs 2020 ‘State of the Media’ Report
April 2020 PRsay

New Research Shows Positive Impact on Employee Engagement During COVID-19 Crisis
April 2020  PRsay

Pitching Travel Media Amid the COVID-19 Shutdown
April 2020  PRsay

What You Need to Know About Economic Assistance for Small Businesses Hit by the Coronavirus Shutdown
April 2020  PRsay

How to Be a Strong Leader During This Global Pandemic
April 2020 PRsay

How to Inspire Your Teams During the COVID-19 Crisis
March 2020 PRsay  

PRSSA Encouraging Students to Help #FlattentheCurve
March 2020 Agility PR Solutions

Tips for Professional Video Chat Interviews and Meetings
March 2020 PRsay

Avoiding Communication Fatigue as Coronavirus Separates Workforce
March 2020 PRsay

COVID-19: Lessons of Past Pandemics Are More Timely Than Ever for Crisis Management
March 2020 PRsay 

Preparation and Candor Are Key for Coronavirus-Related Communications
March 2020 Strategies & Tactics