12 Tips for More Engaging, Memorable Events
By Doug Binder
Empathy and community are more vital than ever in marketing and communications. Like everyone else, for the past few years I stared into the faces of colleagues and strangers on computer screens during video calls, all of them dealing with their own struggles and day-to-day realities. I was constantly reminded that our audiences are emotional, complicated and evolving. They are not mere data points, homogenous or predictable.
During the pandemic, many of us came to appreciate that technology alone cannot replace gathering with other people in-person. As we return to in-person and hybrid (partially digital) events, PR professionals have an opportunity to make every kind of occasion more authentic, meaningful and provocative like never before. And that requires engineering experiences that move attendees in refreshing ways.
Here are 12 tips to help you design and produce engaging, memorable events, whether they’re in-person or hybrid:
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