A Communicator’s Real Value? Connecting the Dots
By Ken Ross, APR
March 2023
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Presented by Lockheed Martin, a proud sponsor of PRSA's ICON 2022.
We designed a high school intern program where students work at Lockheed Martin to see how their STEM interests and classes translate to real-world opportunities. About two-thirds of high school interns become full-time employees after college graduation.
In the corporate world, communicators have a unique ability to see nearly all aspects of the business. This leads to connected storytelling and a solid return on investment (ROI).
Paint a picture
Lockheed Martin is a large corporation with a single strategy. Our business areas set objectives to meet that strategy — along with other culture and process initiatives.
In our business, the communications team focuses on the big picture and shapes a narrative to explain how individual initiatives connect.
One result was a simple graphic — a series of connected dots — that is embraced by employees at all levels.
Deeper insights
As the world’s largest defense and security company, hiring engineers is always a priority. Early outreach about STEM career options is critical, so our communications team linked recruiting, engineering and philanthropy efforts for a larger collective impact.We designed a high school intern program where students work at Lockheed Martin to see how their STEM interests and classes translate to real-world opportunities. About two-thirds of high school interns become full-time employees after college graduation.
Bottom line
Use your role as a communicator to connect dots and help drive your business’ success!
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