Communicating Your Organization’s Future

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As people, we’re naturally curious about the future. We want to know what the future holds for us, for our families and our communities. We discuss the future, debate it and write about it. 

To express possible futures, we create communications such as books, movies, plays and TV shows. We predict and forecast. We both worry and feel hopeful about the future.

Organizations and their industries are complex systems that must adapt to changes. The stakeholders with whom you communicate on behalf of your company want to know how your organization perceives the future, how it will adapt to changes and what it’s doing now to achieve its desired future.  

Return to Current Issue The Future of Work | March 2023
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[cemile bingol]

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