Consumers Trust Businesses and Expect CEOs to Speak Out on Social Issues, Survey Says
While public trust in government and media has fallen, the global average for trust in business remains at 61%, a new study finds.
According to a survey of 14,000 people in 14 countries by Harvard Business School, the Institute for the Study of Business in Global Society and the Edelman Trust Institute, 55% of U.S respondents trust business, compared to 45% who trust government and media.
The survey, titled “The Changing Role of the Corporation in Society,” serves as “a wake-up call to many business leaders who need to rethink their priorities and influence the world in more positive ways,” said Sandra Sucher, professor of management practice at Harvard Business School.
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