Consumers Trust Businesses and Expect CEOs to Speak Out on Social Issues, Survey Says
By Greg Beaubien
November-December 2022
While public trust in government and media has fallen, the global average for trust in business remains at 61%, a new study finds.
According to a survey of 14,000 people in 14 countries by Harvard Business School, the Institute for the Study of Business in Global Society and the Edelman Trust Institute, 55% of U.S respondents trust business, compared to 45% who trust government and media.
The survey, titled “The Changing Role of the Corporation in Society,” serves as “a wake-up call to many business leaders who need to rethink their priorities and influence the world in more positive ways,” said Sandra Sucher, professor of management practice at Harvard Business School.
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Greg Beaubien
Greg Beaubien is a freelance writer based in Chicago. He is a frequent contributor to Strategies & Tactics.
