Crafting Cost-Effective Influencer Marketing Campaigns
By Christian Brown
January 2024
No longer a trendy experiment, influencer campaigns have become a cornerstone of modern marketing. Influencers, who are sometimes also content creators, are becoming more important for brands to build credibility, reach new audiences and drive meaningful engagement.
But a question remains: How can you allocate a budget that maximizes return on investment for your influencer marketing campaign?
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Christian Brown
Christian Brown is co-founder and CMO of Glewee, a platform that connects brands and influencers and fosters collaboration for paid social media brand deals. Having co-founded Glewee, Brown works alongside founder and CEO Dylan Duke. For more about Brown or Glewee, please visit www.glewee.com or follow him and the company on all major social media platforms.
