Crafting Cost-Effective Influencer Marketing Campaigns
No longer a trendy experiment, influencer campaigns have become a cornerstone of modern marketing. Influencers, who are sometimes also content creators, are becoming more important for brands to build credibility, reach new audiences and drive meaningful engagement.
But a question remains: How can you allocate a budget that maximizes return on investment for your influencer marketing campaign?
This article is exclusive to PRSA members. Please sign in to continue reading.
Not a member?
Join PRSA to read more articles like this and to advance your communications career.
Print subscriptions to Strategies & Tactics are available for nonmembers.