Crisis Comms in a Time of Constant Disruption
By Nick Lagalante
May 2025
As a 20-year veteran of B2B public relations and corporate communications, I’ve been on the other end of that late-night phone call when a crisis hits. Usually, the first request I receive is to craft a press release or public holding statement for the media.
Today, 93% of businesses say they expect to experience a crisis in the future. All businesses, from Fortune 500 to startups, must have actionable, detailed plans to address modern, real-world scenarios for our society. In simple terms: Be ready for anything, and I mean anything. Preparedness is your best weapon in a world of never-ending uncertainty.
Corporate communications teams can be a company’s biggest asset in times of crisis, but too often, we’re marginalized because the function isn’t associated with revenue generation.
However, without communications at the preparation and response table, companies could face significant financial losses compared to gains made by revenue-generating departments.
Members-Only Content
This article is exclusive to PRSA members. Please sign in to continue reading.
Not a member?
Join PRSA to read more articles like this and to advance your communications career.
Print subscriptions to Strategies & Tactics are available for nonmembers.
Nick Lagalante
Nick Lagalante, MPS, is a fractional B2B marketing and communications executive specializing in IT, cybersecurity, and enterprise technology brands. Nick has built award-winning multi-national brand marketing, PR and corporate communications programs and led global teams for some of the most influential vendors in the cybersecurity sector. He holds a Master’s degree in public relations from Georgetown University and serves on the board of PRSA’s National Capital Chapter.
