Experiencing the Metaverse
By Mike Neumeier, APR
August 2022
Perspectives on the metaverse are as varied as the platforms themselves.
Some see the metaverse as just another technology fad. Others, including one of the world’s most valuable companies, believe the metaverse will revolutionize how we connect and engage online.
It is important for us as communicators to approach new technologies with a healthy mix of skepticism and optimism. Rather than discount them outright, consider innovative technology a call to action. One where it is our job to take that leap of faith so we can understand how and if the solution fits within our work.
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Mike Neumeier, APR
Mike Neumeier, APR, is CEO of Arketi Group, a digital marketing and public relations firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation.
