How to Write Shorter, More Powerful Content

February 2023
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Attention spans are shorter than ever and, as communicators, we’re often charged with grabbing readers’ attention and getting them to take action. As attention spans continue to shrink, this means that every word needs to count. 

It’s a delicate balance to write a piece or post that’s interesting and useful while also being concise and driving a call to action. It’s far easier to write a flowery and verbose column than one that’s carefully considered and thoughtfully edited. 

Most Americans read at a fifth-grade level, and they’re frequently consuming short bits of information through text message and TikTok. Concise content stands to reduce readers’ confusion and increase their reading comprehension. 

Use these six actionable writing tips to make any piece of content shorter and more powerful.

Return to Current Issue Writing & Storytelling | February 2023
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[boris zhitkov]

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