Job Posts That Cite Flexibility, Well-Being Get More Responses, Study Says

August 2023
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Job posts that mention flexibility, employee well-being or company culture draw more views and applications than those that don’t, new LinkedIn data suggests. Such paid postings on LinkedIn now receive nearly three times more views and more than twice as many applications as they did two years ago, according to LinkedIn’s “2022 Global Talent Trends” report. 

Companies “shouldn’t value or celebrate the people who stay up all night” working, Jen Fisher, Deloitte’s chief well-being officer, said in the study. Such punishing hours don’t “produce great results for that person or the organization.” 

While well-being, flexibility and culture pique the interest of job-seekers, companies shouldn’t tout those qualities unless they can deliver them, the study cautions. Organizations can’t just slap a few buzzwords like “well-being” and “flexibility” into their job posts if their company culture doesn’t actually provide those benefits. 

Moreover, references to company culture in job posts shouldn’t displace important information such as day-to-day responsibilities and salary range. — Greg Beaubien

Return to Current Issue Agency Management | August 2023
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