Leadership Strategies Adopted During Pandemic Endure Today

June-July 2024
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In April 2020, like many owners of small PR agencies facing the pandemic, I was in a state of shock. There were so many unknowns. Would clients cut their budgets as the economy ground to a halt? How would my team react? What was I going to do about my hyper-expensive San Francisco office space, as people began working from home?

After it became apparent that the pandemic wasn’t going away anytime soon, we saw that we had an opportunity to rethink how we operated UPRAISE, our PR and marketing firm, to make the agency stronger. Over time, we organized the strategies we learned during the pandemic into what we call the “4 T’s” — techniques, tools, training and trust. 


Return to Current Issue Culture & Well-Being | June-July 2024
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