Motivation for the Moves You Make — and Ones Yet to Come
By Kerting Baldwin, Ed.D, APR
August 2025
When I used to walk through the heavy glass doors of The Miami Herald, the aroma of ink pressing on newspaper plates filled my lungs — Oh! The joy of knowing the presses were running.
I was a city desk clerk in my last semester of college and loved the adventure of my life. It was a glamorous job — if you considered writing obituaries, taking frantic calls from reporters in the field, monitoring the police scanners for breaking news and working late-night shifts exciting.
I had a dream to make it to The Washington Post, or better yet, take a bite of the Big Apple and land somewhere in The New York Times.
A lifetime has passed since that dream. The true adventure of my communications career took me through four industries, resulting in a host of opportunities and an earned repertoire of hard and soft skills that have been far more rewarding than writing the next front-page story.
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