PRSA Member Exclusive: S&T Live Rob Biesenbach on Projecting Executive Presence

February 2024
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Executive presence “is often more about how you’re perceived than what you do,” Rob Biesenbach said. “You look like you’ve got it together, like you know what you’re talking about.”

Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live, PRSA’s monthly livestream on LinkedIn on Jan. 25.

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality?

“When we’re real, we come across as being sincere,” said Biesenbach, whose Connect & Compel column runs in Strategies & Tactics. With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings.

After the session, which you can view here, Biesenbach discussed how can managers can continue to improve their leadership skills in a remote or hybrid work environment.

Return to Current Issue Writing & Storytelling | February 2024
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