The Best Times to Promote Health-Related Messages
By Cherry Dumaual
June-July 2022
As the saying goes, timing is everything, and this is especially true of health messaging. Why? Because to reach your target audience and get them to listen and take action requires some clever scheduling.
According to research from The Monday Campaigns, a nonprofit public health initiative, and Johns Hopkins Bloomberg School of Public Health, the beginning of the week is the optimal time to promote healthy behaviors.
Members-Only Content
This article is exclusive to PRSA members. Please sign in to continue reading.
Not a member?
Join PRSA to read more articles like this and to advance your communications career.
Print subscriptions to Strategies & Tactics are available for nonmembers.
Cherry Dumaual
Cherry Dumaual is a freelance PR and partnerships consultant. She also serves as the co-chair of PRSA’s New York Chapter’s Mentorship Program and received the Chapter’s 2022 Excellence in Mentoring Award. Find her on LinkedIn.
