To Help Audiences Learn, Create Interesting Narratives

February 2024
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Merriam-Webster’s Word of the Year for 2023 was “authentic.” As communications professionals, we know that every message we send personally or craft for clients must be real and true.

To achieve authenticity in our messages, we tell true stories. With specific purposes in mind, we produce messages for targeted audiences. Whether the goal is to motivate, empower or energize, we seek to enlighten audiences through our narratives.

Educating audiences might mean training employees, informing external stakeholders or teaching students. But these varied approaches with different audiences all have the same intentions: to convey information, ensure understanding and build relationships. 

Return to Current Issue Writing & Storytelling | February 2024
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