Turning Strategy Into Human Language

Have you fallen victim to the idea that your internal communications role is simply to broadcast the messages of leadership in their voices? 

Your job is not to be a megaphone — it’s to be a translator. As communicators, we see examples of communication gaps between people or groups daily. They simply aren’t speaking the same language, and this results in friction, conflict or just confusion.

Our skills as translators are crucial to business success. After all, knowledge is the most essential enabler in the workplace. A brilliant business plan means nothing if the people responsible for carrying it out don’t understand it, believe in it, or see themselves in it. We step in to translate complexity into clarity.

In an era of rapid transformation, economic pressure and information overload, the ability to turn business strategy into human language has become one of the most valuable leadership skills inside any organization.