Why Communicators Must Be Leaders
By Ken Scudder
We all know the importance of communication for leaders. It’s estimated that 90% of a CEO’s job is communication. Leaders must get their ideas across, convince their varied audiences of the validity of those ideas and get them to act accordingly. They must inspire confidence, prove their claims and, often, get their audiences to take a leap of faith and join them.
So, leaders are communicators. Everyone knows this. But what is not as well-known is communicators are leaders. Or, at least, they should be.
This article is exclusive to PRSA members. Please sign in to continue reading.
Not a member?
Join PRSA to read more articles like this and to advance your communications career.
Print subscriptions to Strategies & Tactics are available for nonmembers.