Why Organizational Comms Is an Untapped Opportunity
By Media Oakes, APR
April 2023
As professional communicators, we are usually focused on shepherding core organizational messaging internally, as well as media relations tasks and reputation management.
Occasionally, we’re working on a crisis communications scenario. But as the communications experts in our organization, we rarely apply our focused energy on what might make the biggest impact of anything we could do: helping the organization communicate better at all levels.
We routinely send newsletters, emails and videos that explain the latest corporate policy or news. We advise our leaders on what needs to be communicated and how to go about it. But how can we help line-level supervisors better communicate with their teams? How can we help teams communicate better with each other?
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Media Oakes, APR
Media Oakes, APR, is the communications & PR director for Calumet Specialty Products Partners, a corporation headquartered in Indianapolis. She has been an embedded corporate communications professional at multiple companies for the past 15 years and worked in local government public relations roles prior.
