Why Organizational Comms Is an Untapped Opportunity

April 2023
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As professional communicators, we are usually focused on shepherding core organizational messaging internally, as well as media relations tasks and reputation management. 

Occasionally, we’re working on a crisis communications scenario. But as the communications experts in our organization, we rarely apply our focused energy on what might make the biggest impact of anything we could do: helping the organization communicate better at all levels. 

We routinely send newsletters, emails and videos that explain the latest corporate policy or news. We advise our leaders on what needs to be communicated and how to go about it. But how can we help line-level supervisors better communicate with their teams? How can we help teams communicate better with each other? 


Return to Current Issue Internal Comms | April 2023
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