Why Storytelling Drives Trust and Action
By Monique Farmer, APR
February 2026
We are bombarded with information daily. Metrics, dashboards, reports and emails. It’s nonstop. And yet, in the middle of it all, there’s one thing that still cuts through the noise: a well-told story.
If you’re in a leadership role, in public relations or responsible for shaping how your organization shows up in the world, then storytelling isn’t a nice-to-have. It’s your superpower. And when you use it well, it doesn’t just help people understand your message. It moves them to act.
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Monique Farmer, APR
Monique Farmer, APR, runs a PR/Communication Consultancy, Avant Solutions, and is the creator of Anvil Ready, an online communication strategy builder that helps communication professionals create communication plans. She has taught at the University of Texas at Austin, the University of Nebraska at Lincoln and the University of Nebraska at Omaha. Farmer spent 12 years working in the federal government before her time in corporate communications at ConAgra Foods (now ConAgra Brands), then leading communication strategy for Nebraska’s largest school district. In March 2024, she published her first book, Chart Your Path: A 9-step Method to Getting Unstuck.
