PRSA offers career guidance to help get you on the right path to your next job. PRSA career resources are available at every stage of your career, whether you are beginning your job hunt or preparing for the final interview.
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Capabilities Assessment
Begin your journey toward greater professional performance today when you start your own personal capabilities assessment, and define your plan to achieve greatness.
The Global Capability Framework is a worldwide benchmark for what public relations and communications professionals are capable of when they perform at their best. The framework can be used by individuals or groups (communications teams) to set expectations, define development goals and create a plan for learning and improvement of skills and performance.
PRSA members have full access to this program through your membership in partnership with the Global Alliance.
Assess your abilities under three main areas of focus: communication capabilities, organizational capabilities and professional capabilities. Specify your development timeframe, measure changes in performance over time, and access resources and recommendations for expanding your knowledge and improving performance.
Educational Resources
- Connect with students and take advantage of scholarship opportunities
- Access undergraduate resources
- Find a university with programs that have achieved PRSA certification
- Distinguish yourself from your peers and fine-tune your proficiency with the APR and the APR+M
- Receive a complimentary resume review when you upload your resume to the PRSA Jobcenter
Additional Career Resources
- PRSA Jobcenter Career Resources
- 2020 Agency Salary Snapshots
- 2020 Corporate Salary Snapshots
- The PRSay blog contains relevant articles to help guide and build your career
Strategies & Tactics Career Articles
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Selecting Robust References
Aug. 6, 2019
Nurturing your professional relationships throughout your career is critical.
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Finding the Confidence to Put Ourselves Out There
Jul. 17, 2019
I’d like to say that my decision to start my own business was part of some wonderful master plan to take control of the next chapter in my career, but nothing could be further from the truth.
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A Résumé Refresh for the New Year
Jun. 17, 2019
Career Building Courses
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Trademarks, Copyrights and Publicity Rights: An Explanation of Intellectual Property and the Digital Space
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
Intellectual property law can appear mystifying to the very people it is intended to protect: you. This webinar provides participants with an understanding of the basics of trademark, copyright and right of publicity law, to help navigate the balance between freedom of speech and intellectual property -
The "Golden Rule" to the "Rubber Band Rule": How to Adapt Leadership Skills in Evolving Times to Build Respect and Trust
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
Join this webinar to learn how respect is dynamic, relative, contradictory and subjective, and discovery how to apply it every day in the workplace and in your personal life. -
Seeing Around Corners: Trends and Events That Public Relations Professionals Should Keep Their Eyes on in 2022
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
In this one-hour webinar, public relations pro and futurist Stephen Dupont, APR, Fellow PRSA, shares his insights about what’s around the corner for PR and communications professionals in 2022. -
How the PESO Model Changes the Conversation for Communicators
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
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Writing Hacks: Quick Tweaks to Dramatically Boost the Readability and Persuasiveness of Your Work
Dec 31, 2099 12:00 a.m. – 1:00 a.m.
Anything you write will read faster and be more compelling after this webinar. Whether it goes directly to your audience or to media gatekeepers, your work will get more engagement after you apply Michael Smart’s tips for tightening it up and adding flair. This webinar will take you through real-world examples of every point.