PRSA offers career guidance to help get you on the right path to your next job. PRSA career resources are available at every stage of your career, whether you are beginning your job hunt or preparing for the final interview.
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Capabilities Assessment
Begin your journey toward greater professional performance today when you start your own personal capabilities assessment, and define your plan to achieve greatness.
The Global Capability Framework is a worldwide benchmark for what public relations and communications professionals are capable of when they perform at their best. The framework can be used by individuals or groups (communications teams) to set expectations, define development goals and create a plan for learning and improvement of skills and performance.
PRSA members have full access to this program through your membership in partnership with the Global Alliance.
Assess your abilities under three main areas of focus: communication capabilities, organizational capabilities and professional capabilities. Specify your development timeframe, measure changes in performance over time, and access resources and recommendations for expanding your knowledge and improving performance.
Educational Resources
- Connect with students and take advantage of scholarship opportunities
- Access undergraduate resources
- Find a university with programs that have achieved PRSA certification
- Distinguish yourself from your peers and fine-tune your proficiency with the APR and the APR+M
- Receive a complimentary resume review when you upload your resume to the PRSA Jobcenter
Additional Career Resources
- PRSA Jobcenter Career Resources
- 2020 Agency Salary Snapshots
- 2020 Corporate Salary Snapshots
- The PRSay blog contains relevant articles to help guide and build your career
Strategies & Tactics Career Articles
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Selecting Robust References
Aug. 6, 2019
Nurturing your professional relationships throughout your career is critical.
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Finding the Confidence to Put Ourselves Out There
Jul. 17, 2019
I’d like to say that my decision to start my own business was part of some wonderful master plan to take control of the next chapter in my career, but nothing could be further from the truth.
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A Résumé Refresh for the New Year
Jun. 17, 2019
Upcoming Career Building Courses
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Writing With Clarity for Maximum Effectiveness
May 28, 2025 12:00 a.m. – 1:00 a.m.
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Writing With AP Style
May 27, 2025 12:00 a.m. – 1:00 a.m.
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Writing for the News: The AP’s Essential Writing Rules for PR Professionals
May 25, 2025 12:00 a.m. – 1:00 a.m.
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The Upside of Downturn: Unlocking the Hidden Benefits of Crisis
May 18, 2025 3:00 p.m. – 4:00 p.m.
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The Shifting Tides of Brand in PR and Communications Today: How to Appeal to the New Consumer Market
May 17, 2025 12:00 a.m. – 1:00 a.m.