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The Conventional Approach to Influencer Analysis Is at a Standstill: Navigating the New Frontier
FULL DESCRIPTION
Identifying and ranking influencers is becoming increasingly complex in a world of disparate data signals. To make matters worse, reputations can be ruined in a matter of seconds, depending on the source.
As a result, making sense of the data and determining the credibility of the source as well as its likelihood to impact brand reputation requires a new approach to looking at influencers from many different angles, combining automation and human insight
to truly understand who matters, why and how to respond during a crisis.
Join this PRSA Learning webinar to learn about the journey Stratint took to answer those questions, the capabilities they developed because of it, and the lessons they learned along the way.
Crafting the Perfect Pitch in the New Media Landscape
FULL DESCRIPTION
Popular media pitching coach Michael Smart sees hundreds of successful pitches a year from all industries. From that perch he can tell you what today's time-starved journalists are responding to NOW, and what pitfalls to avoid.
Join this PRSA Learning webinar to learn:
- Key elements that appear in most winning pitches that get left out of the losers.
- Data-backed details on pitch length - when longer actually turns out to be better.
- Principles and patterns that high-performing pitching pros follow for consistent success.
- Specific phrases and timetables for smooth, diplomatic follow up that get your stories covered.
Advanced AI Strategies and Use Cases for Communications Pros
FULL DESCRIPTION
Join this PRSA Learning Webinar led by Greg Matusky, a leading AI evangelist in the communications field and CEO of Gregory FCA, for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.
This webinar will cover key areas such as:
- Advanced Prompt Creation: Master the art of crafting specific prompts for precise and high-quality outputs tailored to your communication needs.
- Innovative Use Cases: Use ChatGPT and other AI tools to generate creative ideas, build comprehensive plans, develop on-point content, message test and much more.
- Enhanced Workflow Efficiency: Discover how AI can streamline your daily tasks and boost productivity.
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