Don’t Feed the Trolls: Managing Online Negative Content

May 20, 2021 2:00 p.m. – 3:00 p.m. (Eastern Daylight Time)

The role of misinformation has become more rampant across social media in the last decade. With brands struggling to combat the flow of misinformation, all types of negative content spread six times as much as positive and factual news with little or no regulation – an alarming number. This situation is even more apparent in public affairs and government sectors where communicators cannot combat the rapid flow of “fake news” which damages their reputation in real-time during a major crisis.

Join this special interactive webinar that centers on combating misinformation, brand building and solidification and producing real-life crisis social strategies. Learn about confronting trolls and the best steps for in-house and agency practitioners to protect their digital presence. The speaker Brandi Bates will also discuss her research into the reasoning behind social media trolls and how to best handle them without attacking their First Amendment rights.

At the end of this webinar, you will gain the following objectives and tools:

  • How to manage negative content, comments and trolls on social media.
  • How communicators can strategize crisis communications in real-time through social when dealing with misinformation.
  • How to construct your brand digitally with facts and the best practices to protect it from trolls through authenticity, credibility and empathy.
Hosted by the Public Affairs and Government Section and available to all PRSA members. Paid registration for nonmembers includes the live webinar and video playback for one month.


Brandi BatesBrandi Bates is the public information officer for the Santa Rosa County Board of County Commissioners in the Florida panhandle. Skilled in social media, community and media relations, public involvement, design and photography/videography, Brandi is also experienced in crisis communications for the public sector. During large scale disasters, she deploys with the Northwest Florida All-Hazards Incident Management Team as their public information officer. She served in Pasco, Clay and Collier counties during the and after the impact of Hurricane Irma, and in Washington and Bay counties following Hurricane Michael.

Brandi graduated from the FEMA Master Public Information Officer Program in September 2019 with a capstone research paper on social media trolls. Since then, she has spoken at several regional and national events on how to counter negative feedback on social media and published several articles on the topic of social media trolls.

She was awarded 2019 Communicator of the Year by the Pensacola chapter of the Florida Public Relations Association and holds a Bachelor of Arts in creative writing from Eckerd College.




Crisis & Reputation, Public Affairs and Government, Social Media, Webinar