PRSA IPA Business Building Webinar: Authority Marketing: How Today’s Independent Practitioner Can Leverage Thought Leadership to Grow Their Business

January 26, 2022 12:00 p.m. – 1:00 p.m.

In today’s environment, the first place most people will interact with you and your “brand” is not in person or over the phone—it’s online via your website or social media channels. Your entire first impression as a practitioner now happens directly on page one of Google.

Do you own that first impression? If so, are you creating an intentional image of a modern business influencer?

This month’s business building program will help you get a holistic look at your business through the Brand Power Circuit, create the right content strategy to own the connection with your audience and learn tactics to empower strategic lead generation for your business. Together with our guest speakers, Paige Velasquez Budde & Rusty Shelton, we’ll explore the following:

  • How to position yourself as someone with something to teach rather than something to sell
  • Why the New Media Landscape Offers Huge Opportunities to Create Leverage at Scale
  • A New Way to Think About Branding + Your Online Brand Audit
  • How to strategically drive leads that convert at a higher rate

Join us and learn how to build thought leadership and dominate your competition by playing a game no one else knows is being played, without breaking the bank or requiring a major investment of your time!

Hosted by the Independent Practitioners Alliance (IPA). Paid registration for non-IPA Section members includes the live webinar and video playback for one month.


Accreditation Information

Participants with the APR credential earn 0.5 CEUs for a webinar.


Independent Practitioners Alliance Members get the Section Price listed below.



Independent Practitioners Alliance, Live Online, Techniques & Tactics, Webinar