Best Practices for Writing Leads

Still stuffing all those Ws and the H into the first paragraph? Still writing “XYZ Company today announces that …”? It’s time to move on to a more effective approach.

Writing content will be a breeze once you learn Ann Wylie’s structure. It’s been proven in the lab to increase reading, understanding, engagement, satisfaction and sharing.

In this webinar, you will learn how to:

• Write leads reporters will want to steal — and readers will love.
• Increase reader engagement with better leads. Steal our four great email leads to try.
• Avoid turning readers away. Learn four bad leads to stay away from.
• Steal a trick from The New York Times: Trade in your bloated fact pack for snappy synthesis leads.
• Build a better lead with our fill-in-the-blanks approach.
• Utilize our checklist of three effective elements of a great lead.