Best Practices for Writing Leads

October 5, 2023 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)

Still stuffing all those Ws and the H into the first paragraph? Still writing “XYZ Company today announces that …”? It’s time to move on to a more effective approach.

Writing content will be a breeze once you learn Ann Wylie’s structure. It’s been proven in the lab to increase reading, understanding, engagement, satisfaction and sharing.

In this webinar, you will learn how to:

  • Write leads reporters will want to steal — and readers will love.
  • Increase reader engagement with better leads. Steal our four great email leads to try.
  • Avoid turning readers away. Learn four bad leads to stay away from.
  • Steal a trick from The New York Times: Trade in your bloated fact pack for snappy synthesis leads.
  • Build a better lead with our fill-in-the-blanks approach.
  • Utilize our checklist of three effective elements of a great lead.


Accreditation Information

Participants with the APR credential earn 0.5 CEUs for a webinar.




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