Unlocking PR ROI: How the Hahn Earned Lift Model Correlates With Sales Impact

September 12, 2024 2:00 p.m. – 3:00 p.m. (Eastern Daylight Time)

Join us for an insightful webinar where Hahn Labs will delve into the powerful connection between PR efforts and tangible sales lift using the groundbreaking Hahn Earned Lift Model. In today’s competitive market, understanding the true ROI of your PR initiatives is more crucial than ever. Our expert panel will demonstrate how this new patent-pending innovative model quantifies the impact of earned media on sales performance, providing a clear framework for measuring behavior change correlated with sales impact.

Participants will learn new proven methods for how PR can truly maximize sales growth and gain insights from a national QSR case studies showcasing real-world applications of the Hahn Earned Lift Model. Whether you’re a PR professional, marketer or business leader, this webinar will equip you with the new tools and knowledge to get a seat at the data leadership table. Don’t miss this opportunity to transform your approach to PR ROI measurement so you too can amplify your sales impact. Hahn Labs is a division of Hahn, winner of the 2024 Digital Agency of the Year SABRE award.

Hosted by the Corporate Communications Section. Paid registration for non-Corporate Communications Section members includes the live webinar and video playback for one month.


Accreditation Information

Participants with the APR credential earn 0.5 CEUs for a webinar.


Members of the Corporate Communications Section receive the Section pricing listed below.



Corporate Communications, Live Online, Measurement & ROI, Special Interests, Webinar