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- March 22–23: Secrets of Media Relations Masters, Michael Smart, Chicago
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape.
- Day 1: Placements Without Pitching – Building Media Relationships
- Day 2: Crafting the Perfect Pitch – Boost Your Placements With Proven Formulas for Success
- March 28–29: PR Boot Camp, Robin Schell, APR, Fellow PRSA, San Francisco
Take a deep dive into the key aspects of the public relations profession. Whether you are a journalist, new graduate, transitioning from another field, new in your position or wanting to learn more about public relations, this overview with Robin Schell, APR, Fellow PRSA, will provide you with the knowledge you need.
- April 4–6: APR Boot Camp, Harrisburg, Pa.
The APR Boot Camp is a three-day intensive course for candidates to prepare for and be Advanced through the Panel Presentation™, and take the computer-based Examination for Accreditation in Public Relations (APR) or Accreditation in Public Relations + Military Communication (APR+M). This course is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time. Registration closes on March 2.
- May 11: Executive Presence for PR Professionals, Jay Sullivan, New York
Executive presence is no longer a nice-to-have in the global arena – it is essential to win the next deal, land the next assignment, lead a great team, impact change and drive the bottom line. This program will help you recognize your greatest professional qualities and help you stand out from the competition.
- June 7-8: Crisis Communication Master Class, Helio Fred Garcia and Adam Tiouririne, Chicago
The PRSA Crisis Communication Master Class is a professional development offering that is designed as an in-depth, in-person, two-day immersion in advanced best practices in crisis communication. The in-class instruction, role-play and exercises are structured to help participants master crisis communication best practices through real-world work.
- September 21: Visual Content and Media Relations, Malayna Evans, Ph.D., Washington, D.C. area
Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This workshop will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
- April 17–18: Cut Through the Clutter, Presented by PRSA and Ann Wylie, New York
- May 1–2: Catch Your Readers, Presented by PRSA and Ann Wylie, Denver
- June 12–13: Writing for The Web and Mobile, Presented by PRSA and Ann Wylie, Chicago
- July 25–26: Master the Art of the Storyteller, Presented by PRSA and Ann Wylie, Portland, Ore.
- Sept. 6–7: Not Your Father’s News Release, Presented by PRSA and Ann Wylie, Atlanta
- Oct. 2–3: Catch Your Readers, Presented by PRSA and Ann Wylie, Dallas
- Nov. 7–8: Think Inside the Inbox: Get Opened, Read & Clicked Through, Presented by PRSA and Ann Wylie, Washington, D.C.