Workshops

Introduction to Effective Crisis Response
May 22, 2017 | Chicago, IL
Effective crisis response creates a powerful competitive advantage; ineffective crisis response puts organizations at significant competitive disadvantage. In this full-day workshop, internationally-renowned crisis expert and professor Helio Fred Garcia will cover best practices in effective crisis response. You will learn the predictable patterns of crises, what works and what doesn’t and why, and how to get management buy-in to decisions that are often resisted by lawyers and other business advisers. You also will learn how to establish a crisis response capability and how to plan for the unforeseen.

Register by April 25 to save $50 with our Early Bird Discount!

Public Relations Strategic Planning
May 25, 2017 | Boston, MA
A Comprehensive, Behavioral and Measurable Strategic Planning Approach
Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.

Bring your current organization and department goals. We will identify priority audiences, opinion leaders, behavioral goals, latent readiness and research needs before doing an environmental scan. After learning about relevant strategies and theories for achieving behavioral goals critical for effective outcomes, we will identify and outline activities and a timeline. Finally, we will determine how to evaluate the plan to prove its worth.

Register by April 27 to save $50 with our Early Bird Discount!

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