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PRSA Workshops

  • May 11: Executive Presence for PR Professionals, Jay Sullivan, New York
    Executive presence is no longer a nice-to-have in the global arena – it is essential to win the next deal, land the next assignment, lead a great team, impact change and drive the bottom line. This program will help you recognize your greatest professional qualities and help you stand out from the competition.
  • June 78: Crisis Communication Master Class, Helio Fred Garcia and Adam Tiouririne, Chicago
    The PRSA Crisis Communication Master Class is a professional development offering that is designed as an in-depth, in-person, two-day immersion in advanced best practices in crisis communication. The in-class instruction, role-play and exercises are structured to help participants master crisis communication best practices through real-world work.
  • June 14: Public Relations Strategic Planning, Stacey Smith, APR, Fellow PRSA, Miami
    This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use. Designed for practitioners who are responsible for their department’s (or client’s) strategic plan, or are a key voice in its development.
  • September 21Visual Content and Media Relations, Malayna Evans, Ph.D., Washington, D.C. area
    Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This workshop will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.

Partner Workshops