Counselors Academy OLD
Counselors Academy Section has been connecting senior public relations counselors, from the leaders of established larger firms to independent practitioners, for more than 50 years.
Today, Counselors Academy continues to empower members through closely collaborative relationships, meaningful professional development and education programs, and information on best practices in public relations counseling. All of our members are passionate
about offering their insights and experiences while drawing on the unique perspectives of their peers. We know that by sharing our skills, we do better work.
If you are already a PRSA member and looking to join this Section mid-year, please call the Member Services department at (212) 460-1400 or email: membership@prsa.org.
Call for Presentations
PRSA Counselors Academy 2025 Conference
March 31 - April 2, 2025
Charleston, South Carolina
Deadline for submissions: 11:59 p.m. EST on Wednesday, Oct. 23, 2024
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Member Resources
Nonmember Resources
- Restoring trust in business- models for action + scorecard
- Guide to selecting a public relations firm or consultant
*This is a sneak peek at Member Resources. Join this Section for full access.
Related Learning
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PRSA 2026 Counselors Academy Spring Conference
Apr 13 – 15, 2026
Carlsbad, CA
Surfing the Wave - Leading Agencies with Purpose and Precision -
AI Pulse: April Briefing
Apr 13, 2026 1:00 PM – 2:00 p.m.
Join leading experts each month for timely insights into the latest AI trends, tools, and developments. Designed for PR and communications professionals, this webinar series delivers practical strategies to help you stay ahead in an ever-evolving digital landscape. -
Countering AI Fatigue as Communicators
Apr 14, 2026 12:00 PM – 1:00 p.m.
Organizations that lean too hard into AI creative can expect criticism and even erosion of trust from the audiences upon which they depend. How do we stay ahead of AI fatigue without stepping back from the tools that have become central to our daily practice?