Counselors Academy OLD
Counselors Academy Section has been connecting senior public relations counselors, from the leaders of established larger firms to independent practitioners, for more than 50 years.
Today, Counselors Academy continues to empower members through closely collaborative relationships, meaningful professional development and education programs, and information on best practices in public relations counseling. All of our members are passionate
about offering their insights and experiences while drawing on the unique perspectives of their peers. We know that by sharing our skills, we do better work.
If you are already a PRSA member and looking to join this Section mid-year, please call the Member Services department at (212) 460-1400 or email: membership@prsa.org.
Call for Presentations
PRSA Counselors Academy 2025 Conference
March 31 - April 2, 2025
Charleston, South Carolina
Deadline for submissions: 11:59 p.m. EST on Wednesday, Oct. 23, 2024
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Member Resources
Nonmember Resources
- Restoring trust in business- models for action + scorecard
- Guide to selecting a public relations firm or consultant
*This is a sneak peek at Member Resources. Join this Section for full access.
Related Learning
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PRSA IPA Business-Building Webinar Series: May 2026 – Prove Your Value: A No-BS Measurement Playbook for Independent PR Pros
May 27, 2026 2:00 PM – 3:00 p.m.
Join this webinar to learn how to build a simple, credible approach that demonstrates impact and strengthens client relationships. -
Purpose-Driven Leadership: Finding Culture Fit and Professional Satisfaction
May 28, 2026 2:00 PM – 3:00 p.m.
Join this webinar to learn from a CEO and an agency founder from the PRSA Association/Nonprofit section about their career journeys, unique industry challenges and advice to build a career that you’re proud of. -
The Age of AI: Smart Brevity for PR
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Join this Demo Day session to learn how Smart Brevity has proven to be the communication method that can engage busy readers without wasting time or watering down details.