Counselors Academy OLD
Counselors Academy Section has been connecting senior public relations counselors, from the leaders of established larger firms to independent practitioners, for more than 50 years.
Today, Counselors Academy continues to empower members through closely collaborative relationships, meaningful professional development and education programs, and information on best practices in public relations counseling. All of our members are passionate
about offering their insights and experiences while drawing on the unique perspectives of their peers. We know that by sharing our skills, we do better work.
If you are already a PRSA member and looking to join this Section mid-year, please call the Member Services department at (212) 460-1400 or email: membership@prsa.org.
Call for Presentations
PRSA Counselors Academy 2025 Conference
March 31 - April 2, 2025
Charleston, South Carolina
Deadline for submissions: 11:59 p.m. EST on Wednesday, Oct. 23, 2024
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Member Resources
Nonmember Resources
- Restoring trust in business- models for action + scorecard
- Guide to selecting a public relations firm or consultant
*This is a sneak peek at Member Resources. Join this Section for full access.
Related Learning
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5 Ways To Think Outside the Pyramid
Jun 30, 2026 3:00 PM – 4:00 p.m.
Master a structure that’s been proven in the lab to outperform the traditional news format. Grab readers’ attention, pull them through the piece and leave a lasting impression. -
How to Improve AI Visibility With Press Releases & Syndicated Articles
Jul 9, 2026 2:00 PM – 2:30 p.m.
In this live demo, we’ll show you how to turn press releases and syndicated content into powerful drivers of AI visibility. -
Connect on Tour - Memphis 2026
Jul 10, 2026
Memphis, TN
Connect on Tour is a new format from the PRSA Employee Communications Section that provides a full day of honest conversations, practical ideas and the kind of people who actually get what you do.