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Call for Presentations

PRSA 2021 Counselors Academy Spring Conference
Hitting a High Note in 2021

CAPRSA 2021 Annual Conference
May 16-18| Live from Nashville or Your Sofa

Proposal Deadline: Wednesday, Jan. 6, 2021 11:59 p.m. EDT

Submit your proposal


About PRSA Counselors Academy
Founded in 1960, PRSA Counselors Academy is dedicated to providing principals and senior leaders of small- and mid-size public relations firms in the United States and Canada with the business insights and tools they need to grow successful businesses. With nearly 300 members, Counselors Academy is passionately committed to maintaining an open and honest peer network that energizes and motivates, provides a sounding board for questions and ideas, and fosters mutually beneficial relationships. More information about Counselors Academy and its programs can be found at www.counselorsacademy.org.

About the 2021 Spring Conference
The annual Spring Conference is Counselors Academy’s largest event and attracts nearly 200 senior agency executives, decision-makers, advisors and partners. In addition to agency principals and other leaders, attendees include growth and leadership consultants, industry sponsors, and executives from related businesses and industries.

Due to the ongoing pandemic, we are planning a hybrid conference with an in-person event in Nashville, Tenn., and a fully virtual event from the comfort of your sofa, home office or wherever you choose.

Year after year, our conference gets rave reviews due to the quality of the content and the willingness of attendees to share experiences, insights and best practices.

Speaker Proposals
Priority will be given to proven presenters whose proposals are forward thinking and deliver fresh, business-focused content that is directly relevant to today’s agency leaders and principals. Presentations that are interactive and/or provide an output that participants can act on immediately are also strongly encouraged.

This year, our theme is Hitting a High Note in 2021, playing off our fabulous location of Music City. We are, therefore, highly interested in content that helps agency leaders think about and prepare for what’s to come in our ever-changing industry and world – particularly after a tough 2020. The following subject areas will be specific tracks that we will offer to our attendees. You will have more success in your submission if you pinpoint which track(s) your expertise can address.

Business Development/Marketing: Toot Your Own Horn
Marketing and business development, driving organic growth, business planning, prospecting, mergers and acquisitions, strategic alliances, developing new service lines and sources of income, identifying new niche markets, proposal/pitch development, marketing tools and technology and emerging trends.

Diversity/Equity/Inclusion: Strike the Right Chord
Sourcing diverse talent and best practices, equity and inclusion in the workplace, D/E/I among agency leadership, how agencies should address diversity and inclusion issues with clients and as community builders, workplace environments.

Agency Culture: Harmony and Rhythm
Recruiting and retention strategies, professional development, HR policies and practices, workplace environment, agency culture, leading effective teams, executive development and training.

Leadership: Stay in Tune
Help us look in the mirror and identify how we can learn, grow and succeed while maintaining balance in life, health, and business. What activities, habits, and behaviors make for the most inspirational leaders? What does being a successful leader look like after a year of chaos?


Presentation Guidelines

Counselors Academy welcomes proposals from public relations firm principals and senior leaders, as well as experts in relevant disciplines including, but not limited to, accounting, law, consulting, human resources, benefits and compensation, insurance and risk management and agency technology.

This Call for Presentations includes requests for:
  • Expert breakout presentations (up to 60 minutes in length)
  • Expert panels (limited to up to three participants)
The most successful Counselors Academy presenters:
  • Deliver fresh, innovative thinking in a way that is interactive and engaging.
  • Understand that the audience of attendees at Counselors is made up of leaders of small- to mid-size public relations firms.
  • Provide clear takeaways that attendees can implement right away.
  • Are passionate about their subject matter and can inspire audiences to see their business challenges in new ways and take action.
A few “musts” from all accepted presenters:
  • Must supply a copy of their presentation at least one month prior to the conference for promotional purposes.
  • Must avoid sales pitches, however subtle they may be, for their own products or services.

Must be able to also dynamically deliver a presentation in-person as well as virtually, as our conference will be hybrid with in-person and fully virtual options. All presenters must be comfortable with both formats.

PLEASE NOTE: Preference will be given to those who can demonstrate strong speaking and audience motivation skills by providing videos or reviews of past presentations to similar audiences.

Submission Process
Submit your innovative and compelling presentation proposal online here.

Note: PRSA and Counselors Academy do not reimburse presenters for out-of-pocket expenses such as hotel stays and airfare. PRSA and Counselors Academy do not provide speaker stipends. Presenters who are selected for expert breakout presentations will receive one complimentary registration, which does not include meals or networking events. Presenters will have the option to purchase a meal package.

Proposals are due no later than Wednesday, Jan. 6, 2021, 11:59 p.m. EDT. Earlier submissions are encouraged.

Submit your proposal

Submit questions to:

PRSA Sections Department
Email: sections@prsa.org


Natalie Ghidotti, 2021 Conference Chairman
Email: natalie@ghidotti.com
Phone: (501) 777-3504