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Independence | July 2019


In this issue, six PRSA members tell their stories on why they pursued a career as an independent. As Jared Meade, APR, points out on Page 15, the circumstances that inspire communicators to start their own consultancies are often as varied as the professionals themselves. Perhaps there’s the satisfaction that comes from being your own boss or the necessity that follows an unexpected layoff.

For those of you either contemplating a career as a solo practitioner or just establishing your company, the owners of Indianapolis-based PR firm Shank Public Relations Counselors may serve as inspiration. The firm’s principals, longtime PRSA members David L. Shank, APR, Fellow PRSA, and Marilyn Shank, APR, retired this past spring after 32 years in business. They recently shared their work history with me.

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