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Mis- and dis-information moves faster than facts. And when it sticks, it can damage brand perception, erode stakeholder trust and trigger real-world consequences.

From influencer speculation to online conspiracies and coordinated campaigns, online risks are emerging earlier and spreading more subtly than ever. But many organizations still rely on manual keyword tracking, volume-based alerting that miss the signals entirely — or catch them when it’s too late.

This webinar will explore how misinformation becomes a reputational and operational threat — and what it takes to detect risk in time to respond. We’ll examine how AI can help surface risk patterns at scale, and why human judgment remains essential to distinguish emerging threats from noise, confirming whether content reflects real issues or misinformation.

This isn’t just a communications challenge — it’s a cross-functional risk issue where comms leaders are often the first to spot the signals and the bridge between legal, risk and public response teams. And it’s why PR and comms leaders must be part of the conversation, operating as a unified strike force to detect and manage online threats before they escalate.

At the end of this webinar, participants will:

• Understand how low-volume alerts online can evolve into reputational or operational risk.
• Identify the limitations of traditional monitoring methods for detecting misinformation.
• Leave with a framework for proactive online risk intelligence they can bring back to their team.

PR pros already know the RPIE model is the gold standard for strategy. What you may not know is how ChatGPT’s hidden features can accelerate every stage — whether you're deep into research, aligning stakeholders, rolling out content, or measuring impact.

This PRSA Learning Webinar will show you five powerful ways to pair ChatGPT with the RPIE framework. You’ll see practical examples of how AI can become your research assistant, message tester, content generator, data storyteller and even a custom GPT trained in your brand voice. Walk away with ready-to-use ideas to save time, strengthen strategy and keep your seat at the decision-making table.

Transform the way you approach public relations with practical AI strategies that boost productivity, creativity and impact. Whether you’re running a solo consultancy or leading an agency, this PRSA Learning Webinar will show you how forward-thinking PR pros are using AI to stay competitive, save time and scale their results — all while keeping the human touch that drives exceptional storytelling.

What You’ll Learn:

1. Streamline and Simplify: Discover how AI can take care of repetitive tasks, giving you more time for the work that matters most.
2. Creative Amplification: Learn how AI tools can elevate your storytelling and content creation to captivate audiences in innovative ways.
3. Personalized Solutions: Explore AI solutions that enhance client experiences, build stronger relationships and support reputation management.
4. The Shift Framework: Get a proven road map for integrating AI into your PR operations to drive growth, innovation and long-term success.

This webinar gives you a clear, actionable framework to incorporate AI into your workflows — without overhauling everything or compromising what makes your work unique. Walk away with practical insights and a road map to transform your PR practice.

Elevate your strategy, stay ahead of the curve and discover what’s next for entrepreneurial PR professionals.