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PRSA ICON 2021 Shifting to Fully Virtual Event

Aug. 25, 2021

Following thoughtful consideration, PRSA has come to the decision that it will no longer be possible to move forward with an in-person ICON 2021 in October due to the ongoing situation with COVID-19 and the continued outbreak of cases across the country. The health and safety of ICON 2021 attendees is the organization’s utmost priority and with that in mind, ICON 2021 will be held as a fully virtual event from October 4-20.

Fortunately, a virtual program was already in place for attendees who could not make it to Orlando, Florida. PRSA staff and volunteers will continue to create an event that will be a positive experience for attendees. Just like the in-person event, the virtual program will feature a high caliber lineup of speakers, robust networking opportunities and myriad chances to learn from industry experts and communicators across many different fields.

As a result of this shift to virtual conference only, PRSA will also be moving the 2021 Leadership Rally and Leadership Assembly to online events. These two meetings will continue to take place on Friday, October 15 and Saturday, October 16, respectively.

For those who made a hotel sleeping room reservation with the Orlando World Center Marriott, the hotel will automatically cancel your room reservation.

More information on the virtual conference will be available over the coming days. For the most up to date information, visit the ICON 2021 website.


ICON 2021


Karen Mateo  
Chief Communications Officer
(212) 460-1454

Rod Granger  
Director, Content and Integrated Communications
(212) 460-0307

Vinica Weiss  

Communications Associate

(212) 460-1479