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Course/WorkshopThe Definitive Guide to PR Writing
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact.Categories: Writing -
WebinarFree for PRSA and PRSSA MembersThe Entrepreneurial AI Edge: A Shift Framework for PR Success
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar gives you a clear, actionable framework to incorporate AI into your workflows — without overhauling everything or compromising what makes your work unique. Walk away with practical insights and a road map to transform your PR practice.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersThe Fire’s Out, Now What? What Organizations and Leaders Can Learn From Post-Crisis Assessments
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Every crisis can make you and your team better. Join this webinar to learn how to go beyond whether you met your goals and objectives to evaluate people, plans and processes without blame.Categories: Communication Strategy, Crisis & Reputation -
WebinarFree for PRSA and PRSSA MembersThe Impact of AI and ChatGPT on Communications
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn about how AI and ChaptGPT have impacted the practice of public relations, including ethical and reputational ramifications.Categories: Emerging Trends, Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersThe Roaring 20s: Key Trends To Watch Over the Next 10 Years
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how to apply a futurist mindset and explore key trends and significant events that public relations professionals should consider keeping a careful eye upon.Categories: Emerging Trends -
WebinarFree for PRSA and PRSSA MembersThe Upside of Downturn: Unlocking the Hidden Benefits of Crisis
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Communications professionals know how to tackle the downside risks of crisis, but few understand how to leverage challenges for short- and long-term gain. In this webinar, participants will see the hidden organizational upside that crises unlock while employing tips to avoid individual and team burnout.Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersThe Value of Accreditation: What APR Can Do for You and Your Career
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
What is Accreditation in Public Relations (APR), and why should it matter to you? Join us for a discussion of the APR process and the value this designation brings to you and to your career. Two communications professionals who have earned Accreditation will lead the webinar and share their personal experiences.Categories: Accreditation Preparation & Renewal -
WebinarFree for PRSA and PRSSA MembersThriving in the New Hybrid Workplace Webinar Series
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This brand-new, three-part series addresses timely topics on mental and physical well-being for the individual, team and organization in this hybrid work era.Categories: Special Interests -
WebinarTop Talents Compete Webinar Series: Who’s Got the Greatest Communication Campaign?
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar series to learn from expert campaigns how to apply the four-step process of research, planning, implementation and evaluation (RPIE).Categories: Communication Strategy -
WebinarFree for PRSA and PRSSA MembersTrademarks, Copyrights and Publicity Rights: An Explanation of Intellectual Property and the Digital Space
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Intellectual property law can appear mystifying to the very people it is intended to protect: you. This webinar provides participants with an understanding of the basics of trademark, copyright and right of publicity law, to help navigate the balance between freedom of speech and intellectual propertyCategories: Social Media, Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersVideos That Stop the Scroll!
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar will look at some easy ways for content creators at all levels to step up their video game and maximize reach on social media and beyond in 2021 — everything from framing, lighting and adding text to which platforms to utilize and considerations on video length.Categories: Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersWhat Health Care Journalists Want
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
For three years, journalists and communicators found common ground during the pandemic. Now that we are moving toward a post-pandemic world, how can communicators continue to work with health care journalists to succeed for their brands?Categories: Media Relations -
WebinarFree for PRSA and PRSSA MembersWhat's New in AP Style (2023)
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This PRSA Learning Webinar will cover both big-picture guidance to make your content better and the detailed mechanics to polish the details. The current Stylebook editing team has added guidance on complex topics like race, gender and disabilities.Categories: Writing -
WebinarFree for PRSA and PRSSA MembersWhy PR Firms Should Get Their Clients Doing Marketing Podcasts
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how a PR firm should first approach its clients about podcasting. The speaker also will demonstrate the multiple benefits for PR firms having their clients create marketing podcasts.Categories: Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersWorking With Journalists in the New Communications World
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
What journalists want in today’s world has changed. Learn how communicators can bridge the gap between journalists’ wants and their brand’s needs in the new media environment.Categories: Media Relations -
WebinarFree for PRSA and PRSSA MembersWriting for the News With the Associated Press: Don’t Miss The AP’s Style Updates for 2022
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
AP Stylebook offers professional guidelines on grammar, punctuation, definitions, rules for usage, styles for capitalization, abbreviation, spelling and numerals. Learn about the latest changes!Categories: Techniques & Tactics, Writing -
WebinarFree for PRSA and PRSSA MembersWriting Hacks: Quick Tweaks to Dramatically Boost the Readability and Persuasiveness of Your Work
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Anything you write will read faster and be more compelling after this webinar. Whether it goes directly to your audience or to media gatekeepers, your work will get more engagement after you apply Michael Smart’s tips for tightening it up and adding flair. This webinar will take you through real-world examples of every point.Categories: Techniques & Tactics, Writing -
Course/WorkshopWriting With AP Style
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Participants in this session will learn why writing using AP style is important if your primary audience is the media, and how to use the AP Stylebook as a standard reference guide.Categories: Writing -
Course/WorkshopWriting With Clarity for Maximum Effectiveness
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This session will explain the power of the written word and illustrate how, with just 10 easy tips, you can significantly improve your writing and the reader’s understanding of what you are trying to communicate. The most respected professionals know that writing well is imperative to effective communication.Categories: Writing