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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
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Certificate ProgramCourse/WorkshopDigital-First Communications: Strategy, Social Media & Impact
Feb. 25 – Apr. 1, 2026
This program emphasizes how strategic social media thinking can enhance stakeholder relationships, drive measurable business outcomes and position communicators as essential strategic partners in today’s digital-first landscape.Categories: Communication Strategy, Emerging Trends, Social Media -
Certificate ProgramCourse/WorkshopInternal Communication: The Comms Superpower for the AI Age
Mar. 5 – Apr. 23, 2026
The Certificate Program combines timeless IC fundamentals with cutting-edge research on how AI is changing the pace of work and the structure of organizations, and is intended to prepare participants to be competent, confident and adaptable in a rapidly changing workplace.Categories: Communication Strategy, Emerging Trends -
Free for PRSA and PRSSA MembersShape Brand Narrative in the AI Era with Agility PR Solutions
Apr. 8, 2026 2:00 p.m. – 2:30 p.m.
Join us on April 8 for a deep dive into Agility's Visibility Intelligence. The way audiences find and understand your brand is changing. As AI answer engines begin to synthesize the news, being mentioned isn't enough. You need to be accurately understood. See how Visibility Intelligence allows you to monitor how AI portrays your brand in real time. Learn how to leverage strategic earned media to optimize those AI responses, ensuring your brand’s story remains clear, credible and competitiveCategories: Emerging Trends, Techniques & Tactics -
WebinarAI Pulse: April Briefing
Apr. 13, 2026 1:00 p.m. – 2:00 p.m.
Join leading experts each month for timely insights into the latest AI trends, tools, and developments. Designed for PR and communications professionals, this webinar series delivers practical strategies to help you stay ahead in an ever-evolving digital landscape.Categories: Emerging Trends -
WebinarCountering AI Fatigue as Communicators
Apr. 14, 2026 12:00 p.m. – 1:00 p.m.
Organizations that lean too hard into AI creative can expect criticism and even erosion of trust from the audiences upon which they depend. How do we stay ahead of AI fatigue without stepping back from the tools that have become central to our daily practice?Categories: Emerging Trends, Special Interests -
WebinarFree for PRSA and PRSSA MembersTying Communications Outputs to Business Outcomes
Apr. 14, 2026 3:00 p.m. – 4:00 p.m.
Join this webinar to explore how PG&E built a PR analytics model that connects communications data directly to business KPIs like customer satisfaction and news recall.Categories: Measurement & ROI, Techniques & Tactics -
Course/WorkshopBeyond Prompts: Building Trusted AI Workflows
Apr. 21 – 22, 2026
This two-day, hands-on workshop equips PR and communications professionals with proven strategic methods to build consistent, future-ready AI-supported workflows that remain effective as technology evolves.Categories: Emerging Trends, Techniques & Tactics -
WebinarFree for Independent Practitioners Alliance Section MembersPRSA IPA Business-Building Webinar Series: April 2026 — From Brochure to Business Development: Turning Your Website Into a Lead-Generating Referral Engine
Apr. 22, 2026 2:00 p.m. – 3:00 p.m.
This session will show you how to evolve your website from a static brochure into a strategic lead-generation asset; one that gets you found for what you do and positions you as the obvious choice.Categories: Special Interests -
Free for PRSA and PRSSA MembersMember Mondays 2026: April Edition
Apr. 27, 2026 1:00 p.m. – 1:45 p.m.
Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within our professional community. These conversations aim to create a space for meaningful dialogue, collaboration, and the exchange of ideas.Categories: Emerging Trends -
WebinarFree for PRSA and PRSSA MembersAsk the APR Expert
Apr. 28, 2026 3:00 p.m. – 4:00 p.m.
Interested in becoming an APR, but don’t know where to start? Grab a virtual seat and let us help you on your journey to #PowerUpYourPRofessionalLife!Categories: Accreditation Preparation & Renewal -
WebinarCourse/WorkshopYes, You Canva! Encore (Webinar Series)
Apr. 29 – 30, 2026
Join this two-part Canva webinar series as communications pro Judy Friedman demonstrates powerful presentation secrets.Categories: Techniques & Tactics -
Course/WorkshopAPR Virtual Boot Camp
Apr. 29 – May. 1, 2026
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)Categories: Accreditation Preparation & Renewal -
Course/WorkshopThe Three Essential Stories Every PR Pro Needs To Succeed
May. 5 – 12, 2026
This three-part workshop takes a deep dive into crafting compelling narratives on behalf of the organizations we represent, the leaders and clients we serve, and ourselves.Categories: Communication Strategy, Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersFrom Uncertainty to Clarity: How To Lead Through Tumultuous Times
May. 6, 2026 3:00 p.m. – 4:00 p.m.
Join this webinar to learn to navigate today’s chaos with confidence, master critical skills and be armed with 20 tactical actions for leading courageously, empowering teams and inspiring performance during these times.Categories: Leadership & Management -
WebinarAI Pulse: May Briefing
May. 11, 2026 1:00 p.m. – 2:00 p.m.
Join leading experts each month for timely insights into the latest AI trends, tools, and developments. Designed for PR and communications professionals, this webinar series delivers practical strategies to help you stay ahead in an ever-evolving digital landscape.Categories: Emerging Trends -
Free for PRSA and PRSSA MembersMember Mondays 2026: May Edition
May. 18, 2026 1:00 p.m. – 1:45 p.m.
Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within our professional community. These conversations aim to create a space for meaningful dialogue, collaboration, and the exchange of ideas.Categories: Emerging Trends -
Certificate ProgramCourse/WorkshopCrisis Communication Readiness: From Uncertainty to Action
May. 20 – Jun. 24, 2026
This instructor-led program is designed for communications professionals who are responsible for preserving trust and protecting reputation when the stakes are high. Rather than templates or one-size-fits-all responses, this program focuses on how communication choices shape outcomes.Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics -
WebinarFree for Independent Practitioners Alliance Section MembersPRSA IPA Business-Building Webinar Series: May 2026
May. 27, 2026 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
Certificate ProgramCourse/WorkshopAI in Action: Practical Tools and Techniques for the Modern Communicator – Part 2
Jun. 8 – Jul. 20, 2026
The AI in Action six-module certificate program is designed to equip communications professionals with the skills and confidence to harness generative AI across their workflows — from content creation and research to campaign execution and automation.Categories: Emerging Trends, Techniques & Tactics -
WebinarAI Pulse: June Briefing
Jun. 8, 2026 1:00 p.m. – 2:00 p.m.
Join leading experts each month for timely insights into the latest AI trends, tools, and developments. Designed for PR and communications professionals, this webinar series delivers practical strategies to help you stay ahead in an ever-evolving digital landscape.Categories: Emerging Trends
