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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
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WebinarThe Impact of AI and ChatGPT on Communications
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn about how AI and ChaptGPT have impacted the practice of public relations, including ethical and reputational ramifications.Categories: Emerging Trends, Techniques & Tactics -
WebinarThe Roaring 20s: Key Trends To Watch Over the Next 10 Years
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how to apply a futurist mindset and explore key trends and significant events that public relations professionals should consider keeping a careful eye upon.Categories: Emerging Trends -
WebinarThe Upside of Downturn: Unlocking the Hidden Benefits of Crisis
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Communications professionals know how to tackle the downside risks of crisis, but few understand how to leverage challenges for short- and long-term gain. In this webinar, participants will see the hidden organizational upside that crises unlock while employing tips to avoid individual and team burnout.Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Techniques & Tactics -
WebinarThe Value of Accreditation: What APR Can Do for You and Your Career
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
What is Accreditation in Public Relations (APR), and why should it matter to you? Join us for a discussion of the APR process and the value this designation brings to you and to your career. Two communications professionals who have earned Accreditation will lead the webinar and share their personal experiences.Categories: Accreditation Preparation & Renewal -
WebinarThriving in the New Hybrid Workplace Webinar Series
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This brand-new, three-part series addresses timely topics on mental and physical well-being for the individual, team and organization in this hybrid work era.Categories: Special Interests -
WebinarTop Talents Compete Webinar Series: Who’s Got the Greatest Communication Campaign?
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar series to learn from expert campaigns how to apply the four-step process of research, planning, implementation and evaluation (RPIE).Categories: Communication Strategy -
WebinarTrademarks, Copyrights and Publicity Rights: An Explanation of Intellectual Property and the Digital Space
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Intellectual property law can appear mystifying to the very people it is intended to protect: you. This webinar provides participants with an understanding of the basics of trademark, copyright and right of publicity law, to help navigate the balance between freedom of speech and intellectual propertyCategories: Social Media, Techniques & Tactics -
WebinarVideos That Stop the Scroll!
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar will look at some easy ways for content creators at all levels to step up their video game and maximize reach on social media and beyond in 2021 — everything from framing, lighting and adding text to which platforms to utilize and considerations on video length.Categories: Techniques & Tactics -
WebinarWhat Health Care Journalists Want
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
For three years, journalists and communicators found common ground during the pandemic. Now that we are moving toward a post-pandemic world, how can communicators continue to work with health care journalists to succeed for their brands?Categories: Media Relations -
WebinarWhat's New in AP Style (2023)
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This PRSA Learning Webinar will cover both big-picture guidance to make your content better and the detailed mechanics to polish the details. The current Stylebook editing team has added guidance on complex topics like race, gender and disabilities.Categories: Writing -
WebinarWhy PR Firms Should Get Their Clients Doing Marketing Podcasts
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how a PR firm should first approach its clients about podcasting. The speaker also will demonstrate the multiple benefits for PR firms having their clients create marketing podcasts.Categories: Techniques & Tactics -
WebinarWorking With Journalists in the New Communications World
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
What journalists want in today’s world has changed. Learn how communicators can bridge the gap between journalists’ wants and their brand’s needs in the new media environment.Categories: Media Relations -
WebinarWriting for the News With the Associated Press: Don’t Miss The AP’s Style Updates for 2022
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
AP Stylebook offers professional guidelines on grammar, punctuation, definitions, rules for usage, styles for capitalization, abbreviation, spelling and numerals. Learn about the latest changes!Categories: Techniques & Tactics, Writing -
WebinarWriting Hacks: Quick Tweaks to Dramatically Boost the Readability and Persuasiveness of Your Work
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Anything you write will read faster and be more compelling after this webinar. Whether it goes directly to your audience or to media gatekeepers, your work will get more engagement after you apply Michael Smart’s tips for tightening it up and adding flair. This webinar will take you through real-world examples of every point.Categories: Techniques & Tactics, Writing
