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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
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WebinarBeyond Vanity Metrics
May. 19, 2025 12:00 p.m. – 1:00 p.m.
Learn how to align your business goals with key performance indicators (KPIs) that will give you a deeper understanding of your audience and actionable items to move people down your desired funnel.Categories: Measurement & ROI, Special Interests -
WebinarLeveraging Your Networks to Advance in Academia
May. 21, 2025 3:00 p.m. – 4:00 p.m.
This webinar will give concrete consulting on what it takes to stand out, network, and move beyond, sometimes, those academic politics that can hold you back.Categories: Special Interests -
WebinarStorytelling Intensive, Part 2: Story Slam: 60 Minutes to Sharper Storytelling
May. 21, 2025 3:00 p.m. – 4:00 p.m.
In this pair of hands-on webinars, you’ll build an inventory of potential stories for the biggest issues your stakeholders face; then you’ll have a chance to road test them with your peers and get direct feedback from storytelling expert, coach and author Rob Biesenbach.Categories: Communication Strategy, Techniques & Tactics -
WebinarHow to Use AI to Track What Matters with the PESO Model© for Communication Measurement
May. 28, 2025 2:00 p.m. – 3:00 p.m.
Join this webinar to learn exactly how to leverage AI to transform your measurement approach from tracking vanity metrics to demonstrating real business results.Categories: Emerging Trends, Special Interests -
Course/WorkshopCyber Crisis Communications: Navigating the Digital Minefield
May. 29 – Jun. 5, 2025
This three-part virtual workshop will provide PR and communications professionals with the knowledge, hands-on experience and confidence needed to navigate cyber crises.Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics -
ConferencePRSA 2025 Travel & Tourism Conference
Jun. 2 – 5, 2025
Tampa, FL
Key media and professional development experts meet to address the evolving changes in the media and public relations landscape.Categories: Special Interests -
WebinarWhen Disaster Strikes: Crisis Communication Planning and Execution in Uncertain Times
Jun. 4, 2025 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how to anticipate potential crises, develop a proactive strategy, craft clear messaging, engage key stakeholders and respond with transparency and confidence.Categories: Crisis & Reputation, Special Interests -
ConferencePRSA 2025 Public Affairs and Government Summit
Jun. 11 – 13, 2025
Tempe, AZ
The Public Affairs and Government 2025 Summit will feature three days of professional development, idea interaction, and networking among those whose talents are in high demand at the nexus of public policy, community safety and protection, crisis communications, and environmental concerns. -
WebinarThe Entrepreneurial AI Edge: A Shift Framework for PR Success
Jun. 12, 2025 3:00 p.m. – 4:00 p.m.
This webinar gives you a clear, actionable framework to incorporate AI into your workflows — without overhauling everything or compromising what makes your work unique. Walk away with practical insights and a road map to transform your PR practice.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
WebinarThe ADA and Your Content: How To Be Compliant
Jun. 17, 2025 3:00 p.m. – 4:00 p.m.
Join this webinar to learn about digital accessibility — what it is, why it matters and how it goes beyond just compliance to foster inclusivity in your messaging.Categories: Diversity & Inclusion, Techniques & Tactics -
WebinarMastering Client Management in the Entertainment and Sports Industries
Jun. 18, 2025 3:00 p.m. – 4:00 p.m.
Join our panelists in this webinar as they share their expertise on building strong client relationships, securing brand partnerships and executing winning PR strategies.Categories: Special Interests -
ConferencePRSA Midwest District Conference
Jun. 25 – 27, 2025
Milwaukee, Wisc.
Be part of the Midwest District Conference! -
WebinarPRSA IPA Business-Building Webinar Series: June 2025
Jun. 25, 2025 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
ConferencePRSA Corporate Communications Impact25 Conference
Jun. 26 – 27, 2025
New York, NY
PRSA Corporate Communications Impact25 Conference will focus on the best ways of communicating to connect the dots.Categories: Special Interests -
WebinarFive Ways To Tell Better Stories
Jul. 17, 2025 3:00 p.m. – 4:00 p.m.
Could you do a better job of engaging readers through storytelling? In this webinar, master the art of the storyteller — that’s a job that AI can’t do!Categories: Writing -
WebinarState of Industry AI and Crisis Communications
Jul. 22, 2025 3:00 p.m. – 4:00 p.m.
Join this webinar for an insightful and action-driven discussion on how artificial intelligence is transforming crisis response, media strategy and public perception.Categories: Crisis & Reputation, Emerging Trends, Special Interests -
WebinarPRSA IPA Business-Building Webinar Series: July 2025
Jul. 23, 2025 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarNIL Collective Series
Aug. 13, 2025 3:00 p.m. – 4:00 p.m.
This high-impact session brings together industry leaders who are at the forefront of NIL strategy, athlete PR and brand partnerships.Categories: Special Interests -
WebinarPRSA IPA Business-Building Webinar Series: Aug. 2025
Aug. 27, 2025 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarFive Ways To Simplify Messages
Sep. 9, 2025 3:00 p.m. – 4:00 p.m.
Would your piece be twice as good if it were half as long? Research says, yes. Learn how to make every piece you write easier to read and understand in this webinar.Categories: Writing
