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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
Use our search function to easily explore and find the opportunities that best match your career interests and needs.
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Course/WorkshopPR Bootcamp
Dec. 10, 2026, 9 a.m. – 5 p.m.
New York, NY
Whether you’re new to a PR or communications role or have been practicing without formal training, PR Boot Camp expands strategic thinking and sharpens practical skills to help you navigate the day-to-day challenges of the profession.Categories: Communication Strategy, Techniques & Tactics -
WebinarFree for PRSA and PRSSA Members5 Ways To Reach Nonreaders With Words
Dec. 10, 2026, 3 p.m. – 4 p.m.
Even highly educated web visitors read fewer than 20% of the words on a webpage. So how do you reach “readers” who won’t read your paragraphs? Learn a system for getting the word out — even to flippers, skimmers and other nonreaders.Categories: Writing -
Course/WorkshopFrom TV to TikTok: Next Gen Media Training
Dec. 11, 2026, 9 a.m. – 5 p.m.
New York, NY
This high-energy, hands-on workshop equips you with the skills and confidence to succeed across today’s fast-moving media landscape, whether you’re sharing positive news or navigating a crisis.Categories: Media Relations, Techniques & Tactics -
WebinarAI Pulse: December Briefing
Dec. 14, 2026, 1 p.m. – 2 p.m.
Join leading experts each month for timely insights into the latest AI trends, tools, and developments. Designed for PR and communications professionals, this webinar series delivers practical strategies to help you stay ahead in an ever-evolving digital landscape.Categories: Emerging Trends -
Free for PRSA and PRSSA MembersMember Mondays 2026: December Edition
Dec. 21, 2026, 1 p.m. – 1:45 p.m.
Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within our professional community. These conversations aim to create a space for meaningful dialogue, collaboration, and the exchange of ideas.Categories: Emerging Trends -
ConferencePRSA Counselors Academy 2027 Spring Conference
Apr. 5 – 7, 2027
Carolina, Puerto Rico
Presented by the PRSA Counselors Academy Section, the annual conference brings together PR Agency owners and executives to address the evolving changes in the public relations landscape.Categories: Communication Strategy, Executive Level, Leadership & Management -
WebinarFree for PRSA and PRSSA Members10 Things Your Boss Wishes You Knew About Technology and Innovation In PR
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar will explore some of the most recent trends in PR technology and innovation.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
WebinarFree for PRSA and PRSSA Members5 Things You Didn't Know About ChatGPT That Can Supercharge Your RPIE Model
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn five powerful ways to pair ChatGPT with the RPIE framework.Categories: Emerging Trends, Techniques & Tactics -
Certificate ProgramCourse/WorkshopA New View of Integrated Marketing Communications Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.Categories: Integrated Marketing Communications (IMC) -
WebinarFree for PRSA and PRSSA MembersAct Like a Communicator, Think Like a CEO
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.Categories: Communication Strategy, Leadership & Management, Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersAdvanced AI Strategies and Use Cases for Communications Pros
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.Categories: Emerging Trends, Techniques & Tactics -
Certificate ProgramCourse/WorkshopAdvanced Crisis Communication Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.Categories: Crisis & Reputation, Leadership & Management -
Certificate ProgramCourse/WorkshopAdvancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.Categories: Communication Strategy, Diversity & Inclusion -
WebinarFree for PRSA and PRSSA MembersAI Prompting Strategies for PR Results
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Watch this on-demand webinar to learn a proven framework for writing AI prompts that deliver accurate, on-brand results.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
WebinarAI Tools for the Modern Communicator: Technology, Ethics and Future Trends – Part 1
On-Demand
Designed to equip working PR professionals with foundational AI knowledge, this series emphasizes how AI can enhance strategic decision-making, foster innovation, and ensure ethical practices in the rapidly advancing field of contemporary public relations.Categories: Emerging Trends, Ethics, Techniques & Tactics -
WebinarAI Tools for the Modern Communicator: Technology, Ethics and Future Trends – Part 2
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The AI Tools for the Modern Communicator: Technology, Ethics and Future Trends video series is designed to provide an update to the original series and equip professionals with the latest developments in the fast-evolving AI landscape.Categories: Emerging Trends, Ethics, Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersAPR Panel Presentation: Secrets to Success
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.Categories: Accreditation Preparation & Renewal -
Course/WorkshopAPR Practice Examination
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.Categories: Accreditation Preparation & Renewal -
Course/WorkshopAPR Virtual Study Course
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This virtual study course is designed to prepare professionals for Accreditation in Public Relations (APR) process.Categories: Accreditation Preparation & Renewal -
WebinarFree for PRSA and PRSSA MembersAPR+M Process and Overview: Everything You Need to Know
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry!Categories: Accreditation Preparation & Renewal
