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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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On-Demand WebinarAre You Ready for Alpha Generation? Communicating With the Generation Coming After Gen ZEntering a world where artificial intelligence and androids in the workplace are commonplace, and where our world struggles to feed, clothe and find work for 8.5 billion people in 2040 (more than a billion more than today), Alpha Generation may truly be the most pivotal generation in centuries. If you think you’ll be working as a public relations professional in 2030 or beyond, you should be at this webinar.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
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Partner EventGet Clicked, Liked & Shared
Feb. 5 – 6, 2020
Durham, North Carolina
Learn to write better blog posts and other content-marketing pieces.Categories: Writing -
WebinarFlow Like a Ninja: #PRlife-Changing Tech Tools
Feb. 11, 2020 – Dec. 31, 2021
In this fast-paced, resource-packed webinar we will cover more than 20 proven (and many lesser-known but life-changing, low-cost or no-cost) tools that can add hours back into your week, and wow teammates and bosses with new reporting and design abilities.Categories: Communication Strategy, Techniques & Tactics -
WebinarBecoming a Master Storyteller
Feb. 13, 2020 – Dec. 31, 2021
In this webinar, we’ll present insights from listeners about what makes information memorable and repeatable; share our research into the impact of storytelling in business settings and the surprising truths we uncovered; explore the art of engagement — how to pull listeners in; introduce the mechanics of telling a good story and the concepts that bring a more engaged storyteller into a corporate setting; and introduce the best practices of good storytellers.Categories: Communication Strategy, Techniques & Tactics -
WebinarTaking a Stand for Ethics
Feb. 25, 2020 – Dec. 31, 2021
In this webinar we can hear Paula’s personal journey as she discusses the importance in taking a stand for ethics and how to make a commitment to personal and professional growth that leads to ethical achievement.Categories: Ethics, Leadership & Management -
WorkshopAPR Boot Camp
Feb. 26 – 28, 2020
Fort Lauderdale, FL
This course is designed to provide a setting for busy professionals to focus on final preparations.Categories: Accreditation Preparation & Maintenance -
WebinarA Practical Guide to Multimedia Communication
Mar. 10, 2020 – Dec. 31, 2021
“A Practical Guide to Multimedia Communication” webinar will break down those barriers to entry, using time-tested change management ideas to help any communicator make more of video and podcasting, regardless of budget.Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics -
WebinarThe Shifting Tides of Brand in PR and Communications Today: How-To Appeal to the New Consumer Market
Mar. 12, 2020 – Dec. 31, 2021
In this webinar, Katherine Morales, APR, Authentic Brand Strategist™ and founder of Inflection Point Communications, will share insights on these shifts as well as how we can utilize them to devise more resonate communications and strategies for the companies we represent.Categories: Branding, Communication Strategy, Emerging Trends, Techniques & Tactics -
WebinarThe Art of Managing Workplace Conflict
Mar. 17, 2020 – Dec. 31, 2021
Who likes conflict? Most people want to avoid it. This webinar will help you manage it by tapping into your emotional intelligence.Categories: Communication Strategy, Leadership & Management, Techniques & Tactics -
WorkshopSecrets of Media Relations Masters
Mar. 26 – 27, 2020
San Francisco, CA
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape.Categories: Media Relations -
Partner EventRev Up Readability: Clear-writing Master Class
Apr. 1 – 2, 2020
Austin, Texas
Improve readability scores at our clear-writing workshop. Measurably boost your grade level score at Ann Wylie’s Rev Up Readership workshop.Categories: Writing -
Live Online CourseExecutive Communication Online Series: Research and Planning
Apr. 2, 2020 12:00 p.m. – 1:15 p.m.
Can you provide a knowledgeable response about using research in your organization planning process? Can you explain the difference between primary and secondary research? Do you have a format for developing and writing a public relations plan? This session will discuss research concepts and applications by using a variety of research tools to gather information about the employer or client, industry and relevant issues. Participants will learn formal, informal, quantitative and qualitative methCategories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management -
PRSA 2020 Counselors to Higher Education Summit
Apr. 6 – 8, 2020
New Orleans
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Live Online CourseExecutive Communication Online Series: Implementation and Evaluation
Apr. 9, 2020 12:00 p.m. – 1:15 p.m.
Do you understand how to integrate the plan and implementation of your organization’s communication activities with its vision, objectives and strategy? Do you know how to evaluate and report that implementation process for its efficiency and effectiveness? This session will explore the implementation and evaluation of public relations and communication program goals and objectives; to include the sequence of events required to develop successful timelines and budgets executing planned strCategories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management -
Case in PointInvention in PR: How To Use Public Relations as a Creative EngineIn this interactive Case in Point, participants will learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics for agencies and in-house.Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics
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Live Online CourseExecutive Communication Online Series: Managing PR and Communication Issues
Apr. 16, 2020 12:00 p.m. – 1:15 p.m.
Are you prepared to help your organization identify, manage and measure risks in a highly networked and volatile world? This session will help you prioritize and manage a crisis and consider the process for dealing with a crisis.Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management -
PRSA 2020 Health Academy Conference
Apr. 22 – 24, 2020
New Orleans
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Live Online CourseExecutive Communication Online Series: Leading PR and Communication Function
Apr. 23, 2020 12:00 p.m. – 1:15 p.m.
Think about the various roles and functions within nonprofit, not-for-profit and for-profit companies. Could you ask intelligent questions about business structure — sole proprietorships, partnerships and corporations? Can you identify ROI for public relations activities in your organization? Are you aware of laws and guidelines for public reporting of annual reports or income statements? This session will discuss ways to motivate and inspire others to build coalitions and communicate visiCategories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management -
Live Online CourseExecutive Communication Online Series: Managing Relationships
Apr. 30, 2020 12:00 p.m. – 1:15 p.m.
Are you prepared to provide your organization leadership with the necessary tools, tactics and processes required to manage key stakeholder relationships? In this session participants will learn the importance of relationship building among key stakeholders (both internal and external) to find mutually acceptable solutions.Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management -
PRSA 2020 Counselors Academy Spring Conference
May. 3 – 5, 2020
Puerto Vallarta, Mexico