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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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  •  On-Demand Online Course
    Integrated Communication Certificate Program Module 3: Identifying and Influencing Audience Behavior

    The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.In this module, participants will gain an understanding of how behavior can be understood and influenced, and how to apply that information to today’s c
    Categories: Communication Strategy, Emerging Trends, IMC- Integrated Marketing Communications, Measurement & ROI, Social Media, Techniques & Tactics
  •  On-Demand Online Course
    Integrated Communication Certificate Program Module 4: Using Digital Marketing and SEO Tactics to Build Integration

    The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.In this module, participants will receive an understanding of search engine optimization technique basics and how SEO can be effectively used to boost e
    Categories: Communication Strategy, Emerging Trends, IMC- Integrated Marketing Communications, Measurement & ROI, Social Media, Techniques & Tactics
  •  On-Demand Online Course
    Integrated Communication Certificate Program Module 5: The Role of Content and Social Media in Effective Integration

    The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.In this module, participants will learn about ways to build synergy between content, social media, and other messaging channels to boost individual and
    Categories: Communication Strategy, Emerging Trends, IMC- Integrated Marketing Communications, Measurement & ROI, Social Media, Techniques & Tactics
  •  On-Demand Online Course
    Integrated Communication Certificate Program Module 6: Measuring Integrated Marketing Communications

    The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.In this module, participants will learn integrated measurement practices that take into account new goals for attribution models and conversion tactics.
    Categories: Communication Strategy, Emerging Trends, IMC- Integrated Marketing Communications, Measurement & ROI, Social Media, Techniques & Tactics
  •  On-Demand Webinar
    Leading with Ethics

    The role of trusted advisor is a critical component for the public relations professional. Are you comfortable asking the tough questions? Introducing dialogue that might be controversial? Challenging the status quo? Effectively positioning yourself in this crucial role is a catalyst for your career. Join us for this webinar as we discuss ways PR/communication professionals can lead with ethics.
    Categories: Ethics, Leadership & Management
  •  On-Demand Webinar
    Liven Up Your PR Writing

    Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.
    Categories: Communication Strategy, Techniques & Tactics, Writing
  •  On-Demand Webinar
    Mananging Your Job Search With Intention

    Join this session to expand your job search efforts beyond just applying online, and learn a new approach to helping others help you make great career move.
    Categories: Techniques & Tactics
  •  On-Demand Webinar
    Master The Virtual Presentation

    If there’s one thing we’ve learned this year, it’s that “virtual” is not going away anytime soon. Even when we return to “normal,” it will still be an important part of how we deliver presentations and conduct meetings. This engaging program will arm you with strategies for combating Zoom fatigue and overcoming the distractions and disruptions that we and our audiences face in the WFH world.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Case in Point
    Navigating Copyright in the Digital Age

    This interactive Case in Point shall demystify copyright law in the digital space and provide best practices for the use of third-party content.
    Categories: Social Media, Techniques & Tactics
  •  On-Demand Webinar
    Nine Brainstorming Techniques to Add Creativity Into Your PR

    As public relations becomes more integrated, we’re constantly striving to infuse creativity and innovation into our strategies and tactics. But as an industry rife with Type As, it can be hard to keep content clever, break out of our routines and generate new ideas daily. These nine brainstorming techniques will help you come up with new ideas individually and lead communications and non-communications teams alike in developing engaging and effective solutions.
    Categories: Emerging Trends, Techniques & Tactics
  •  On-Demand Online Course
    Online Study Course for the Certificate in Principles of Public Relations Examination

    Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination. This course helps you prepare for taking the computer-based examination.Note: The Certificate is only available to students at participating schools.
    Categories: Accreditation Preparation & Maintenance, Communication Strategy
  •  On-Demand Webinar
    Power in the Palm of Your Hand: Creating Pro Videos With Your Smartphone

    Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget.
    Categories: Social Media, Techniques & Tactics
  •  On-Demand Webinar
    PR Disrupted: 5 Ways AI and AR Are Reshaping PR

    Join us for a webinar to discuss how organizations need to rethink what PR and marketing mean in the 2020s.
    Categories: Communication Strategy, Emerging Trends
  •  On-Demand Webinar
    PR Measurement: How to Use Data to Engage Your Stakeholders

    In this webinar, participants will learn how to best sell PR results in the competitive digital marketing space in 2020.
    Categories: Emerging Trends, Measurement & ROI, Techniques & Tactics
  •  On-Demand Webinar
    Protecting Clients’ Reputations, and Yours, When They Are Their Own Worst Enemy

    During this webinar, two longtime agency executives will have a frank discussion (without naming names) about situations they’ve experienced with clients who, despite their counselors’ best advice, made a tough situation worse with bad behavior. They’ll share what went wrong, what could have been done to prevent things from going poorly and how they helped repair client reputations while protecting their own reputations.
    Categories: Crisis & Reputation, Ethics, Leadership & Management, Techniques & Tactics
  •  On-Demand Webinar
    PRSA Storytellers: Communicating From the Pandemic’s Front Lines

    The pandemic is unlike any other crisis—never more evident than for those responsible for public relations and marketing in health care. While highly versed in crisis communications, this time it’s different. Rather than dealing with a singular issue, the pandemic is pervasive to people across the globe: 24/7 twists and turns make it intense and excruciating with never-ending demands, ethical dilemmas, constantly changing content and unending expectations requiring undivided attention to reach e
    Categories: Communication Strategy, Ethics
  •  On-Demand Webinar
    PRSA Storytellers: Connecting During COVID-19: How Entertainment & Sports Organizations and the Media Are Staying Engaged

    In this PRSA Entertainment and Sports Section and PRSSA sponsored session, leaders from entertainment and sports organizations, and the media who cover this industry, will speak to how they have remained relevant.
    Categories: Emerging Trends, Techniques & Tactics
  •  On-Demand Webinar
    PRSA Storytellers: Designing Your 2021 Accountability Wellness Story

    To continue to advance the profession and professional, we must not only advocate for ourselves and have a voice in major business decisions, but we also must do something often neglected: take care of our mind and body. Join a discussion on the state of our wellbeing in our industry and work with attendees to develop their 2021 accountability plan.
  •  On-Demand Webinar
    PRSA Storytellers: Engaging With Comms Students

    The conversation will center around how the coronavirus pandemic has impacted both the type of content public relations educators are teaching their students and how they are helping their students navigate these uncertain times. The panelists will also discuss how COVID-19 has changed the type of information colleges are communicating to both current and prospective students.
    Categories: Techniques & Tactics
  •  On-Demand Webinar
    PRSA Storytellers: From a Distillery to Making Hand Sanitizer During COVID-19

    World-famous spirit maker Brown-Forman, parent company of Jack Daniel’s, took swift action in response to the COVID-19 crisis. Learn from Jack Daniel’s Public Relations Director Svend Jansen on what led to the decision to use one of their distilleries to make hand sanitizer for their community and to partner with others to distribute to a wider community.
    Categories: Emerging Trends, Ethics