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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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  •  Webinar
    PRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond

    On-Demand

    Join this webinar to learn how the principles of ethical integrity can form the foundation for organizational success, and discover how to have a harmonious relationship with the media, even when the press wants information that could compromise operational security.
    Categories: Crisis & Reputation, Ethics
  •  Webinar
    PRSA Storytellers: Ethics Month: Lilly Ledbetter on Fair Pay

    On-Demand

    Learn valuable insights about the legal and ethical responsibilities of pay equity and how to advocate for fair pay for yourself and as an ally to others.
    Categories: Ethics
  •  Webinar
    PRSA Storytellers: How to Combat Disinformation: A Psychological Approach

    On-Demand

    Russia’s invasion of Ukraine has been accompanied by an unprecedented wave of mis- and disinformation. Join this webinar to learn the tactics and techniques that underlie disinformation and how simple interventions can reduce misinformation susceptibility.
    Categories: Emerging Trends
  •  Webinar
    PRSA Storytellers: Leadership Today: Issues of Ethics

    On-Demand

    As if we weren’t already thinking about and navigating more potential ethical issues these days than ever, along comes the new world order of COVID-19. And while being the ethical cornerstone of a company or organization is not any one person’s job, the very nature of our profession and Code of Ethics does challenge PR pros to fill a special role. We’ll talk about some of the most pressing challenges today and why it’s our job (and opportunity) to step up.
    Categories: Ethics
  •  Webinar
    PRSA Storytellers: Leading Through "Unprecedented Times": A Discussion of the Skills Leaders Need in 2022

    On-Demand

    Join this panel discussion to discover how leadership has changed over the last two years, and prepare yourself to lead effectively in 2022.
    Categories: Emerging Trends, Leadership & Management
  •  Webinar
    PRSA Storytellers: Leading With Ethics — A View From the Top

    On-Demand

    Public relations professionals face daunting challenges as their publics focus more and more attention on not only the “words,” but also the deeper meaning of those words. Join for an in-depth look at the state of ethical communications today from the perspective of leading entrepreneur and philanthropist Craig Newmark.
    Categories: Ethics
  •  Webinar
    PRSA Storytellers: Lessons From Political Communications For Corporate Comms Professionals

    On-Demand

    What lessons can corporate communications professionals learn from the state of contemporary political communications?
    Categories: Emerging Trends
  •  Webinar
    PRSA Storytellers: Message Mapping for Effective Public Relations

    On-Demand

    Join this webinar to learn how to develop command messaging by utilizing the four parts of PRSA's Voices4Everyone initiative to help combat mis/disinformation, support diversity and inclusion, teach civility and encourage civic engagement.
    Categories: Communication Strategy
  •  Webinar
    PRSA Storytellers: Olympic and Paralympic Games: The Communications Opportunities and Challenges Surrounding the World’s Biggest Sporting Event

    On-Demand

    Join a discussion about the challenges of hosting a global event in the midst of a pandemic and how communicators are building adaptable strategies leading up to the delayed event this summer.
    Categories: Emerging Trends
  •  Webinar
    PRSA Storytellers: PR to the Front, Please

    On-Demand

    This webinar presents why communicators should be at the front of management activities; to be at the table where important decisions are made; to be story creators and not just storytellers.
    Categories: Leadership & Management
  •  Webinar
    PRSA Storytellers: Stay Humble and Keep Your Head Down

    On-Demand

    Join this webinar to hear how a relentless commitment to ethics and transparency continues to make a difference in the lives and health of communities.
    Categories: Ethics
  •  Webinar
    PRSA Storytellers: Trusted Advisers

    On-Demand

    Hear from public relations agency leaders as they discuss how agencies are supporting their clients during COVID-19 and how they are approaching their messaging and pitching, with sensitivity and situational awareness.
    Categories: Leadership & Management
  •  Webinar
    PRSA Storytellers: What the Pandemic Proves About Leadership

    On-Demand

    This big-picture webinar details why and how improvisation and inclusion must be at the center of every leader’s philosophy and behaviors in a post-pandemic world.
    Categories: Emerging Trends, Leadership & Management
  •  Webinar
    PR Writing Hacks

    On-Demand

    Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document.
    Categories: Social Media, Techniques & Tactics, Writing
  •  Webinar
    Public Relations Leadership: Excellence, Resilience, Strategy

    On-Demand

    Join this webinar to discover the importance of leadership, distinguish between leadership and management, and chart your path to becoming a successful leader in public relations.
    Categories: Leadership & Management
  •  Certificate Program
     Course/Workshop
    Reputation Management Certificate Program

    On-Demand

    The concept of Corporate Reputation Management is at the core of the communications profession. As Reputation Management has matured and expanded into the realms of business strategy and corporate governance, communicators are seen as the go-to experts on reputation management inside their organizations.
    Categories: Crisis & Reputation
  •  Webinar
    Selling the Sizzle: How Brands (Including You) Can Become Notable and Quotable

    On-Demand

    Ever wonder how branding magnates like McDonald’s, Coca Cola and Starbucks became so successful? Join this webinar to learn how you can adopt some of their marketing/PR tactics and apply them to your own professional and personal success.
    Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics
  •  Webinar
    Shining a Light on Dark Tactics: Disinformation, Climate Litigation, and the PRSA Code of Ethics

    On-Demand

    This webinar will illustrate past and present examples of public communications from energy companies and apply the PRSA Code of Ethics to specific campaigns and communications. We’ll describe shifts in public perception around climate change and introduce the audience to legal complaints against fossil fuel companies by state and local governments.
    Categories: Communication Strategy, Ethics
  •  Webinar
    Staying Energized and Engaged Webinar Series

    On-Demand

    Join this PRSA Learning webinar series and learn strategies and techniques for self-care and routines to help you be a more effective professional and leader — and help you stay energized and engaged for the next challenge, opportunity or crisis.
    Categories: Leadership & Management
  •  Certificate Program
     Course/Workshop
    Strategic Communication Certificate Program

    On-Demand

    This certificate program will equip management-level communicators with the knowledge of how to build a strategic, behavioral public outreach plan that will move the needle on stakeholder action, not just opinions, to achieve more effective public relationship outcomes.
    Categories: Communication Strategy