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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 81 - 95 of 95
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  •  On-Demand Webinar
    PRSA Storytellers: What the Pandemic Proves About Leadership

    This big-picture webinar details why and how improvisation and inclusion must be at the center of every leader’s philosophy and behaviors in a post-pandemic world.
    Categories: Emerging Trends, Leadership & Management
  •  On-Demand Webinar
    PR Writing Hacks

    Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document.
    Categories: Social Media, Techniques & Tactics, Writing
  •  Certificate Program
     On-Demand Online Course
    Reputation Management Certificate Program

    The concept of Corporate Reputation Management is at the core of the communications profession. As Reputation Management has matured and expanded into the realms of business strategy and corporate governance, communicators are seen as the go-to experts on reputation management inside their organizations.
    Categories: Crisis & Reputation
  •  Certificate Program
     On-Demand Online Course
    Reputation Risk Management Certificate Program

    In the wake of unprecedented, high-profile and devastating corporate crises, Reputation Risk has emerged as the No. 1 most important strategic risk for every organization. CEOs and Boards need someone to tackle these risks for them — with more than just a crisis management plan.
    Categories: Crisis & Reputation
  •  On-Demand Webinar
    Response to Controversial External Issues

    Mayo Clinic, a worldwide destination medical center, is in some ways connected to many of the global socially significant events. How does Mayo Clinic respond in a way that’s timely and reflective of the organization’s culture, purpose and priorities?
    Categories: Communication Strategy, Crisis & Reputation, Social Media
  •  On-Demand Webinar
    Seeing Around Corners: Trends and Events That Public Relations Professionals Should Keep Their Eyes on in 2022

    In this one-hour webinar, public relations pro and futurist Stephen Dupont, APR, Fellow PRSA, shares his insights about what’s around the corner for PR and communications professionals in 2022.
    Categories: Emerging Trends, Techniques & Tactics
  •  On-Demand Webinar
    The Burgeoning Latinx Influencer Market

    In this webinar, we will review various segments of the U.S. Latinx influencer market - from microbloggers to YouTube super stars and everything in between, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture, language and technology.
    Categories: Diversity & Inclusion, Emerging Trends, Social Media
  •  On-Demand Online Course
    The Definitive Guide to PR Writing

    This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact.
    Categories: Writing
  •  On-Demand Webinar
    The Power of Storytelling in Leader Communication

    Join this webinar to explore five specific ways to find and tap into real-world stories that resonate and stick with employee audiences, while simultaneously building desired organizational cultures.
    Categories: Communication Strategy, Leadership & Management
  •  On-Demand Webinar
    10 Things Your Boss Wishes You Knew About Technology and Innovation In PR

    This webinar will explore some of the most recent trends in PR technology and innovation.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  On-Demand Webinar
    Trademarks, Copyrights and Publicity Rights: An Explanation of Intellectual Property and the Digital Space

    Intellectual property law can appear mystifying to the very people it is intended to protect: you. This webinar provides participants with an understanding of the basics of trademark, copyright and right of publicity law, to help navigate the balance between freedom of speech and intellectual property
    Categories: Social Media, Techniques & Tactics
  •  On-Demand Webinar
    Videos That Stop the Scroll!

    This webinar will look at some easy ways for content creators at all levels to step up their video game and maximize reach on social media and beyond in 2021 — everything from framing, lighting and adding text to which platforms to utilize and considerations on video length.
    Categories: Emerging Trends, Social Media, Techniques & Tactics
  •  On-Demand Webinar
    Writing for the News in 2021

    In this 60-minute webinar, Colleen Newvine, product manager for the AP Stylebook, will take you through the essential writing rules for PR professionals.
    Categories: Techniques & Tactics, Writing
  •  On-Demand Online Course
    Writing With AP Style

    Participants in this session will learn why writing using AP style is important if your primary audience is the media, and how to use the AP Stylebook as a standard reference guide.
    Categories: Writing
  •  On-Demand Online Course
    Writing With Clarity for Maximum Effectiveness

    This session will explain the power of the written word and illustrate how, with just 10 easy tips, you can significantly improve your writing and the reader’s understanding of what you are trying to communicate. The most respected professionals know that writing well is imperative to effective communication.
    Categories: Writing
    Displaying results 81 - 95 of 95
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