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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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Live Online CourseExecutive Communication Online Series: Leading PR and Communication Function
Apr. 23, 2020 12:00 p.m. – 1:15 p.m.
Think about the various roles and functions within nonprofit, not-for-profit and for-profit companies. Could you ask intelligent questions about business structure — sole proprietorships, partnerships and corporations? Can you identify ROI for public relations activities in your organization? Are you aware of laws and guidelines for public reporting of annual reports or income statements? This session will discuss ways to motivate and inspire others to build coalitions and communicate visiCategories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management -
Live Online CourseExecutive Communication Online Series: Managing Relationships
Apr. 30, 2020 12:00 p.m. – 1:15 p.m.
Are you prepared to provide your organization leadership with the necessary tools, tactics and processes required to manage key stakeholder relationships? In this session participants will learn the importance of relationship building among key stakeholders (both internal and external) to find mutually acceptable solutions.Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management -
WebinarIt’s Only a Crisis if You Panic
Apr. 30, 2020 – Dec. 31, 2021
If lawyers panicked every time something went wrong, they’d never get anything done. So why do PR pros panic whenever an issue arises? This webinar will look at how, if we shift the everyday role of a PR pro to be about reputation management, we could all be better at managing issues when they arise, and not lose sight of best practices.Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics -
PRSA 2020 Counselors Academy Spring Conference
May. 3 – 5, 2020
Puerto Vallarta, Mexico
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Partner EventThink Inside the Inbox
May. 6 – 7, 2020
Los Angeles
How to write a great marketing email workshop. Learn to think inside the inbox.Categories: Writing -
Live Online CourseExecutive Communication Online Series: Applying Ethics and Law
May. 7, 2020 12:00 p.m. – 1:15 p.m.
Are you prepared for the role of your organization’s “moral compass” in its relationship with its varied stakeholders? In this session, you will discuss the importance of standards for professional behavior in communications; recognizing ethical dilemmas and legal considerations as they may affect the organization’s decision-making process.Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management -
WebinarSelling the Sizzle: How Brands (Including You) Can Become Notable and Quotable
May. 12, 2020 – Dec. 31, 2021
Ever wonder how branding magnates like McDonald’s, Coca Cola and Starbucks became so successful? Want to learn how you can adopt some of their marketing/PR tactics and apply them to your own professional and personal success? Join us for this webinar! Here’s your chance.Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics -
2020 PRSA Employee Communications Conference
May. 13 – 15, 2020
Charlotte, North Carolina
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PR Daily’s Media Relations & Measurement Summit
May. 14 – 15, 2020
From metrics discussions to exercises on capturing reporters’ attention and responding to news that threatens to destroy your reputation, you’ll gain expert insights and integrate ideas that can power your next campaign and prove your value. -
WebinarDeveloping Cross-Channel Analytics Frameworks to Measure Digital Corporate Reputation
May. 19, 2020 – Dec. 31, 2021
This webinar is designed to help the participants work the key groups across corporate communications, brand, social and digital groups, in order to design PR measurement frameworks that assess the cross-channel impact on corporate reputation.Categories: Branding, Communication Strategy, Crisis & Reputation, Measurement & ROI -
WebinarDecoding Gen Z: Actionable Insights For Public Relations and Communication Professionals
May. 28, 2020 – Dec. 31, 2021
This webinar will detail Gen Z’s media mix, inform how they want to be engaged and serve actionable insights and recommendations to effectively communication and collaborate with this cohort.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
WebinarWriting For the News: The AP’s Essential Writing Rules for PR Professionals
Jun. 2, 2020 – Dec. 31, 2021
In this webinar, Paula Froke, lead editor of AP’s Stylebook, will take you through the writing rules essential for PR professionals. You’ll take away an understanding of the 10 classic style rules that haven’t changed and the 10 updates you shouldn’t miss in 2020.Categories: Emerging Trends, Writing -
2020 PRSA Travel and Tourism Section Conference
Jun. 7 – 10, 2020
Spokane, Washington
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WebinarNine Brainstorming Techniques to Add Creativity Into Your PR
Jun. 9, 2020 – Dec. 31, 2021
As public relations becomes more integrated, we’re constantly striving to infuse creativity and innovation into our strategies and tactics. But as an industry rife with Type As, it can be hard to keep content clever, break out of our routines and generate new ideas daily. These nine brainstorming techniques will help you come up with new ideas individually and lead communications and non-communications teams alike in developing engaging and effective solutions.Categories: Emerging Trends, Techniques & Tactics -
Partner EventMaster the Art of Storytelling
Jun. 16 – 17, 2020
Cincinnati
Are you ready to transform your message with the attention-grabbing, comprehension-boosting, memory-aiding, mind-shifting, behavior-changing superpowers of concrete, creative, colorful copy?Categories: Writing -
WebinarStrategic Communications: An Essential Risk Management Tool
Jun. 16, 2020 – Dec. 31, 2021
Why do some companies and brands survive disaster and crisis better than others? An often overlooked area of risk management is strategic communications and brand. While many organizations have a crisis management plan, not all build in strategic communications. Survival after tragedy starts with strong core values and a mission.Categories: Branding, Communication Strategy -
2020 PRSA Public Affairs and Government Summit
Jun. 18 – 20, 2020
St. Louis
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WorkshopReputation On The Line: Building, Managing and Defending Reputation
Jun. 23, 2020 9:00 a.m. – 5:00 p.m.
Washington, D.C.
In today's world, reputations that took a lifetime to build can be gone in an instant - so learning how to successfully build, manage, defend and grow your organization's reputation is a critical function of any communicator's role.Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics -
WebinarFrom Employee Engagement to Employee Activism
Jun. 23, 2020 – Dec. 31, 2021
Employee engagement is at a pivotal moment: What started as matching grants and volunteer days has evolved to ERGs and crowd-sourced campaigns. In today’s turbulent society, companies can no longer expect employees to check their values — or their passions — at the door. In fact, more employees are looking to their companies as conduits and partners for supporting the issues they care about.Categories: Communication Strategy, Leadership & Management -
PRSA 2020 Corporate Communications Conference
Jun. 25 – 26, 2020
New York