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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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  •  On-Demand Webinar
    Nine Brainstorming Techniques to Add Creativity Into Your PR

    As public relations becomes more integrated, we’re constantly striving to infuse creativity and innovation into our strategies and tactics. But as an industry rife with Type As, it can be hard to keep content clever, break out of our routines and generate new ideas daily. These nine brainstorming techniques will help you come up with new ideas individually and lead communications and non-communications teams alike in developing engaging and effective solutions.
    Categories: Emerging Trends, Techniques & Tactics
  •  On-Demand Online Course
    Online Study Course for the Certificate in Principles of Public Relations Examination

    Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination. This course helps you prepare for taking the computer-based examination.Note: The Certificate is only available to students at participating schools.
    Categories: Accreditation Preparation & Maintenance, Communication Strategy
  •  On-Demand Webinar
    Power in the Palm of Your Hand: Creating Pro Videos With Your Smartphone

    Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget.
    Categories: Social Media, Techniques & Tactics
  •  On-Demand Webinar
    PR Disrupted: 5 Ways AI and AR Are Reshaping PR

    Join us for a webinar to discuss how organizations need to rethink what PR and marketing mean in the 2020s.
    Categories: Communication Strategy, Emerging Trends
  •  On-Demand Webinar
    Principles of Effective Crisis Response

    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust.
    Categories: Crisis & Reputation
  •  On-Demand Webinar
    PRSA Storytellers: Communicating From the Pandemic’s Front Lines

    The pandemic is unlike any other crisis—never more evident than for those responsible for public relations and marketing in health care. While highly versed in crisis communications, this time it’s different. Rather than dealing with a singular issue, the pandemic is pervasive to people across the globe: 24/7 twists and turns make it intense and excruciating with never-ending demands, ethical dilemmas, constantly changing content and unending expectations requiring undivided attention to reach e
    Categories: Communication Strategy, Ethics
  •  On-Demand Webinar
    PRSA Storytellers: Connecting During COVID-19: How Entertainment & Sports Organizations and the Media Are Staying Engaged

    In this PRSA Entertainment and Sports Section and PRSSA sponsored session, leaders from entertainment and sports organizations, and the media who cover this industry, will speak to how they have remained relevant.
    Categories: Emerging Trends, Techniques & Tactics
  •  On-Demand Webinar
    PRSA Storytellers: Engaging With Comms Students

    The conversation will center around how the coronavirus pandemic has impacted both the type of content public relations educators are teaching their students and how they are helping their students navigate these uncertain times. The panelists will also discuss how COVID-19 has changed the type of information colleges are communicating to both current and prospective students.
    Categories: Techniques & Tactics
  •  On-Demand Webinar
    PRSA Storytellers: From a Distillery to Making Hand Sanitizer During COVID-19

    World-famous spirit maker Brown-Forman, parent company of Jack Daniel’s, took swift action in response to the COVID-19 crisis. Learn from Jack Daniel’s Public Relations Director Svend Jansen on what led to the decision to use one of their distilleries to make hand sanitizer for their community and to partner with others to distribute to a wider community.
    Categories: Emerging Trends, Ethics
  •  On-Demand Webinar
    PRSA Storytellers: Leadership Today: Issues of Ethics

    As if we weren’t already thinking about and navigating more potential ethical issues these days than ever, along comes the new world order of COVID-19. And while being the ethical cornerstone of a company or organization is not any one person’s job, the very nature of our profession and Code of Ethics does challenge PR pros to fill a special role. We’ll talk about some of the most pressing challenges today and why it’s our job (and opportunity) to step up.
    Categories: Ethics
  •  On-Demand Webinar
    PRSA Storytellers: Trusted Advisers

    Hear from public relations agency leaders as they discuss how agencies are supporting their clients during COVID-19 and how they are approaching their messaging and pitching, with sensitivity and situational awareness.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Reputation Management Certificate Program

    Corporate Reputation Management (RM) is a concept at the core of the Communication’s profession — one that has matured into a management discipline over the past 20 years that extends beyond traditional domain of the function. As it has matured and expanded into the realm of business strategy and corporate governance, Communicators are seen as the go-to experts inside their organizations.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Management Module 2: Reputation and the CEO

    Aside from Communications, only the CEO role is structured to care more about Corporate Reputation. Participants will gain perspectives about the increasing pressures facing today’s businesses and its leadership. This module will provide practical tips for framing issues about the company, winning CEO support and partnering with senior leadership to strengthen your organization’s Reputation.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Management Module 3: KPIs and Collaboration, The Reputation Journey

    Fitting Reputation into an org. structure can be difficult. In this module, participants will hear from an executive who has managed the evolution while also tying together the concepts of Corporate Reputation, Corporate Brand and Corporate Responsibility.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Management Module 4: Digital Reputation

    Google “Reputation Management” and you’ll quickly learn that SEO companies have hijacked the term for “ORM”, rather than the strategic management discipline. At the same time, new digital and social tools present the greatest threat (and opportunity) for your organization’s Reputation. In this module, participants will explore how to connect the dots from an exec who has led the way.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Management Module 5: Measurement Discipline – Solve the Reputation Value Equation

    One of the best ways to help your organization understand Reputation is through quantification. This module will explore how to be pragmatic, targeted and actionable when you bring measurement to your organization.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Management Module 6: CSR and Reputation. Establishing a Vision

    Too often, Corporate Reputation and Corporate Responsibility are disconnected. In this module, participants will hear from an executive who has seen the evolution and can demonstrate the links among Corporate Reputation, Corporate Social Responsibility and Stakeholder engagement. Additionally, this module will further explain to participants a path forward of how to set the vision for their organization.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Management Module 7: Reputation and the Communicator’s Career

    Since 1989, the leadership team at Heyman Associates has built a reputation as trusted advisors to CEOs by focusing on one thing and doing it well. From the start, they have immersed themselves in one profession: communications and public affairs. This module will discuss the importance of focusing on building an evolved skill set as you plan the next steps of your career as a Reputation Champion.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Management Module 8: Corporate Diplomacy and Executive Leadership

    Managing across divisions and geographies can be challenging. This module offers tips and techniques for winning support of your programs across all management levels. Participants will learn how to align business objectives, build stakeholder relationships, address operational issues and enhance their organizations’ reputation.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Risk Management Certificate Program

    In the wake of unprecedented, high-profile and devastating corporate crises, Reputation Risk has emerged as the No.1 most important strategic risk for every organization. CEOs and Boards need someone to tackle these risks for them — with more than just a crisis management plan. Communicators have an opportunity to meet this need for leadership by implementing a low-tech, high-touch, cross-functional process that gives senior management confidence that Reputation Risk is well-managed.
    Categories: Crisis & Reputation