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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 81 - 100 of 113
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  •  Webinar
    PRSA Storytellers: Leading Through "Unprecedented Times": A Discussion of the Skills Leaders Need in 2022

    On-Demand

    Join this panel discussion to discover how leadership has changed over the last two years, and prepare yourself to lead effectively in 2022.
    Categories: Emerging Trends, Leadership & Management
  •  Webinar
    PRSA Storytellers: Leading With Ethics — A View From the Top

    On-Demand

    Public relations professionals face daunting challenges as their publics focus more and more attention on not only the “words,” but also the deeper meaning of those words. Join for an in-depth look at the state of ethical communications today from the perspective of leading entrepreneur and philanthropist Craig Newmark.
    Categories: Ethics
  •  Webinar
    PRSA Storytellers: Lessons From Political Communications For Corporate Comms Professionals

    On-Demand

    What lessons can corporate communications professionals learn from the state of contemporary political communications?
    Categories: Emerging Trends
  •  Webinar
    PRSA Storytellers: Message Mapping for Effective Public Relations

    On-Demand

    Join this webinar to learn how to develop command messaging by utilizing the four parts of PRSA's Voices4Everyone initiative to help combat mis/disinformation, support diversity and inclusion, teach civility and encourage civic engagement.
    Categories: Communication Strategy
  •  Webinar
    PRSA Storytellers: Olympic and Paralympic Games: The Communications Opportunities and Challenges Surrounding the World’s Biggest Sporting Event

    On-Demand

    Join a discussion about the challenges of hosting a global event in the midst of a pandemic and how communicators are building adaptable strategies leading up to the delayed event this summer.
    Categories: Emerging Trends
  •  Webinar
    PRSA Storytellers: Stay Humble and Keep Your Head Down

    On-Demand

    Join this webinar to hear how a relentless commitment to ethics and transparency continues to make a difference in the lives and health of communities.
    Categories: Ethics
  •  Webinar
    PRSA Storytellers: Trusted Advisers

    On-Demand

    Hear from public relations agency leaders as they discuss how agencies are supporting their clients during COVID-19 and how they are approaching their messaging and pitching, with sensitivity and situational awareness.
    Categories: Leadership & Management
  •  Webinar
    PRSA Storytellers: What the Pandemic Proves About Leadership

    On-Demand

    This big-picture webinar details why and how improvisation and inclusion must be at the center of every leader’s philosophy and behaviors in a post-pandemic world.
    Categories: Emerging Trends, Leadership & Management
  •  Webinar
    PR Writing Hacks

    On-Demand

    Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document.
    Categories: Social Media, Techniques & Tactics, Writing
  •  Webinar
    Public Relations Leadership: Excellence, Resilience, Strategy

    On-Demand

    Join this webinar to discover the importance of leadership, distinguish between leadership and management, and chart your path to becoming a successful leader in public relations.
    Categories: Leadership & Management
  •  Certificate Program
     Course/Workshop
    Reputation Management Certificate Program

    On-Demand

    The concept of Corporate Reputation Management is at the core of the communications profession. As Reputation Management has matured and expanded into the realms of business strategy and corporate governance, communicators are seen as the go-to experts on reputation management inside their organizations.
    Categories: Crisis & Reputation
  •  Certificate Program
     Course/Workshop
    Reputation Risk Management Certificate Program

    On-Demand

    In the wake of unprecedented, high-profile and devastating corporate crises, Reputation Risk has emerged as the No. 1 most important strategic risk for every organization. CEOs and Boards need someone to tackle these risks for them — with more than just a crisis management plan.
    Categories: Crisis & Reputation
  •  Webinar
    Seeing Around Corners: Trends and Events That Public Relations Professionals Should Keep Their Eyes on in 2022

    On-Demand

    In this one-hour webinar, public relations pro and futurist Stephen Dupont, APR, Fellow PRSA, shares his insights about what’s around the corner for PR and communications professionals in 2022.
    Categories: Emerging Trends, Techniques & Tactics
  •  Webinar
    Selling the Sizzle: How Brands (Including You) Can Become Notable and Quotable

    On-Demand

    Ever wonder how branding magnates like McDonald’s, Coca Cola and Starbucks became so successful? Join this webinar to learn how you can adopt some of their marketing/PR tactics and apply them to your own professional and personal success.
    Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Strategic Communication Certificate Program

    On-Demand

    This certificate program will equip management-level communicators with the knowledge of how to build a strategic, behavioral public outreach plan that will move the needle on stakeholder action, not just opinions, to achieve more effective public relationship outcomes.
    Categories: Communication Strategy
  •  Webinar
    Taking a Stand for Ethics

    On-Demand

    In this webinar we can hear Paula’s personal journey as she discusses the importance in taking a stand for ethics and how to make a commitment to personal and professional growth that leads to ethical achievement. #EthicsMatter
    Categories: Ethics, Leadership & Management
  •  Webinar
    The Burgeoning Latinx Influencer Market

    On-Demand

    In this webinar, we will review various segments of the U.S. Latinx influencer market - from microbloggers to YouTube super stars and everything in between, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture, language and technology.
    Categories: Diversity & Inclusion, Emerging Trends, Social Media
  •  Webinar
    The Conventional Approach to Influencer Analysis Is at a Standstill: Navigating the New Frontier

    On-Demand

    Join this webinar to learn how to identify and rank influencers in an increasingly complex world of disparate data signals.
    Categories: Crisis & Reputation
  •  Course/Workshop
    The Definitive Guide to PR Writing

    On-Demand

    This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact.
    Categories: Writing
  •  Webinar
    The "Golden Rule" to the "Rubber Band Rule": How to Adapt Leadership Skills in Evolving Times to Build Respect and Trust

    On-Demand

    Join this webinar to learn how respect is dynamic, relative, contradictory and subjective, and discovery how to apply it every day in the workplace and in your personal life.
    Categories: Communication Strategy, Techniques & Tactics
    Displaying results 81 - 100 of 113
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