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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

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WebinarPRSA Storytellers: Leading Through "Unprecedented Times": A Discussion of the Skills Leaders Need in 2022
On-Demand
Join this panel discussion to discover how leadership has changed over the last two years, and prepare yourself to lead effectively in 2022.Categories: Emerging Trends, Leadership & Management -
WebinarPRSA Storytellers: Leading With Ethics — A View From the Top
On-Demand
Public relations professionals face daunting challenges as their publics focus more and more attention on not only the “words,” but also the deeper meaning of those words. Join for an in-depth look at the state of ethical communications today from the perspective of leading entrepreneur and philanthropist Craig Newmark.Categories: Ethics -
WebinarPRSA Storytellers: Lessons From Political Communications For Corporate Comms Professionals
On-Demand
What lessons can corporate communications professionals learn from the state of contemporary political communications?Categories: Emerging Trends -
WebinarPRSA Storytellers: Message Mapping for Effective Public Relations
On-Demand
Join this webinar to learn how to develop command messaging by utilizing the four parts of PRSA's Voices4Everyone initiative to help combat mis/disinformation, support diversity and inclusion, teach civility and encourage civic engagement.Categories: Communication Strategy -
WebinarPRSA Storytellers: Olympic and Paralympic Games: The Communications Opportunities and Challenges Surrounding the World’s Biggest Sporting Event
On-Demand
Join a discussion about the challenges of hosting a global event in the midst of a pandemic and how communicators are building adaptable strategies leading up to the delayed event this summer.Categories: Emerging Trends -
WebinarPRSA Storytellers: Stay Humble and Keep Your Head Down
On-Demand
Join this webinar to hear how a relentless commitment to ethics and transparency continues to make a difference in the lives and health of communities.Categories: Ethics -
WebinarPRSA Storytellers: Trusted Advisers
On-Demand
Hear from public relations agency leaders as they discuss how agencies are supporting their clients during COVID-19 and how they are approaching their messaging and pitching, with sensitivity and situational awareness.Categories: Leadership & Management -
WebinarPRSA Storytellers: What the Pandemic Proves About Leadership
On-Demand
This big-picture webinar details why and how improvisation and inclusion must be at the center of every leader’s philosophy and behaviors in a post-pandemic world.Categories: Emerging Trends, Leadership & Management -
WebinarPR Writing Hacks
On-Demand
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document.Categories: Social Media, Techniques & Tactics, Writing -
WebinarPublic Relations Leadership: Excellence, Resilience, Strategy
On-Demand
Join this webinar to discover the importance of leadership, distinguish between leadership and management, and chart your path to becoming a successful leader in public relations.Categories: Leadership & Management -
Certificate ProgramCourse/WorkshopReputation Management Certificate Program
On-Demand
The concept of Corporate Reputation Management is at the core of the communications profession. As Reputation Management has matured and expanded into the realms of business strategy and corporate governance, communicators are seen as the go-to experts on reputation management inside their organizations.Categories: Crisis & Reputation -
Certificate ProgramCourse/WorkshopReputation Risk Management Certificate Program
On-Demand
In the wake of unprecedented, high-profile and devastating corporate crises, Reputation Risk has emerged as the No. 1 most important strategic risk for every organization. CEOs and Boards need someone to tackle these risks for them — with more than just a crisis management plan.Categories: Crisis & Reputation -
WebinarSeeing Around Corners: Trends and Events That Public Relations Professionals Should Keep Their Eyes on in 2022
On-Demand
In this one-hour webinar, public relations pro and futurist Stephen Dupont, APR, Fellow PRSA, shares his insights about what’s around the corner for PR and communications professionals in 2022.Categories: Emerging Trends, Techniques & Tactics -
WebinarSelling the Sizzle: How Brands (Including You) Can Become Notable and Quotable
On-Demand
Ever wonder how branding magnates like McDonald’s, Coca Cola and Starbucks became so successful? Join this webinar to learn how you can adopt some of their marketing/PR tactics and apply them to your own professional and personal success.Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics -
Certificate ProgramCourse/WorkshopStrategic Communication Certificate Program
On-Demand
This certificate program will equip management-level communicators with the knowledge of how to build a strategic, behavioral public outreach plan that will move the needle on stakeholder action, not just opinions, to achieve more effective public relationship outcomes.Categories: Communication Strategy -
WebinarTaking a Stand for Ethics
On-Demand
In this webinar we can hear Paula’s personal journey as she discusses the importance in taking a stand for ethics and how to make a commitment to personal and professional growth that leads to ethical achievement. #EthicsMatterCategories: Ethics, Leadership & Management -
WebinarThe Burgeoning Latinx Influencer Market
On-Demand
In this webinar, we will review various segments of the U.S. Latinx influencer market - from microbloggers to YouTube super stars and everything in between, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture, language and technology.Categories: Diversity & Inclusion, Emerging Trends, Social Media -
WebinarThe Conventional Approach to Influencer Analysis Is at a Standstill: Navigating the New Frontier
On-Demand
Join this webinar to learn how to identify and rank influencers in an increasingly complex world of disparate data signals.Categories: Crisis & Reputation -
Course/WorkshopThe Definitive Guide to PR Writing
On-Demand
This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact.Categories: Writing -
WebinarThe "Golden Rule" to the "Rubber Band Rule": How to Adapt Leadership Skills in Evolving Times to Build Respect and Trust
On-Demand
Join this webinar to learn how respect is dynamic, relative, contradictory and subjective, and discovery how to apply it every day in the workplace and in your personal life.Categories: Communication Strategy, Techniques & Tactics