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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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WebinarPower in the Palm of Your Hand: Creating Pro Videos With Your Smartphone
Jul. 23, 2020 – Dec. 31, 2021
Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget.Categories: Social Media, Techniques & Tactics -
WebinarBuilding an Online Community for Your Brand
Jul. 28, 2020 – Dec. 31, 2021
One of the most powerful ways to build long-term relationships with your stakeholders is through online communities. Learn how to effectively work with influencers and advocates for your brand to drive measurable results.Categories: Branding, Communication Strategy, Measurement & ROI, Social Media, Techniques & Tactics -
Reputation On The Line: Building, Managing and Defending Reputation
Jul. 30, 2020 10:00 a.m. – 4:00 p.m.
In today's world, reputations that took a lifetime to build can be gone in an instant - so learning how to successfully build, manage, defend and grow your organization's reputation is a critical function of any communicator's role.Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics -
Live Online CourseMeasurement and Analytics Certificate Program 2020
Aug. 12 – Sep. 16, 2020
The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive. Also, at the end of resource-intensive communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment.Categories: Measurement & ROI -
Webinar10 Things You Must Start Doing Now to More Effectively Lead Your Teams, Your Organization and Yourself
Aug. 13, 2020 – Dec. 31, 2021
Some say that effectively leading — your teams, your organization and yourself — is the most important thing you can do to achieve and surpass your goals as an agency owner. In this webinar, you’ll hear the 10 things you must start doing now to improve your performance as a leader and, in doing so, improve the performance of your agency as well as achieve and surpass your goals.Categories: Leadership & Management, Techniques & Tactics -
Live Online CourseLeadership Communication Certificate Program
Aug. 20 – Sep. 24, 2020
Whether you’re a member of the senior team or a PR leader who counsels senior leaders, you can build your leadership communication skills with this certification program.Categories: Communication Strategy, Executive Level, Leadership & Management -
WebinarTurn Your Existing Content Into Media Coverage: Build a Happy Marriage Between Content Marketing and PR
Aug. 20, 2020 – Dec. 31, 2021
Michael Smart, popular PR trainer and coach, studied successful campaigns that integrated “owned” content with “earned” media. In this webinar, he reveals the takeaways that were keys to success.Categories: Communication Strategy, Media Relations, Social Media -
WebinarLeading with Ethics
Sep. 8, 2020 – Dec. 31, 2021
The role of trusted advisor is a critical component for the public relations professional. Are you comfortable asking the tough questions? Introducing dialogue that might be controversial? Challenging the status quo? Effectively positioning yourself in this crucial role is a catalyst for your career. Join us for this webinar as we discuss ways PR/communication professionals can lead with ethics.Categories: Ethics, Leadership & Management -
Partner EventNOT Your Father’s News Release -- PR writing workshop, Presented by Ann Wylie
Sep. 24 – 25, 2020
Kansas City, Missouri
Categories: Writing -
Case in PointHow LabCorp Transformed From a Hospital Laboratory to a Global Life Sciences CompanyIn this interactive Case in Point, participants will learn how brand confusion can impact corporate reputation and business decisions in a case study from global business leader, LabCorp. In 2018 and 2019, LabCorp was named to Fortune’s List of World’s Most Admired Companies as well as earned the designation as a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Foundation.Categories: Branding, Communication Strategy, Leadership & Management, Techniques & Tactics
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PRSA 2020 Association/Nonprofit Conference
Oct. 1 – 2, 2020
Washington D.C.
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Partner EventCatch Your Readers
Oct. 14 – 15, 2020
Salt Lake City
Learn to grab people's attention & move them to act on Oct. 14-15 in Salt Lake City. Register -
ConferencePRSA 2020 International Conference
Oct. 25 – 27, 2020
Nashville, TN
Join us in Music City to tune into chart-topping strategies for communication and public relations pros. Register now to get the Saver Rate! -
Live Online Course2020 Reputation Management Certificate Program
Oct. 28 – Dec. 9, 2020
Reputation management (RM) is a concept at the core of the communication profession, and in today’s fast-paced digital world, reputations can be made or lost in the blink of a digital eye. But well-built reputations can withstand social, economic and political pressure by establishing core principles and strategies to build, enhance and protect their key attributes. In fact, challenges to reputation can and do often result in stronger reputations, if managed appropriately. This six-part programCategories: Crisis & Reputation, Leadership & Management -
WorkshopAPR Boot Camp
Nov. 4 – 7, 2020
Louisville, KY
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)Categories: Accreditation Preparation & Maintenance -
Partner EventReach Readers on the Small Screen
Nov. 12 – 13, 2020
New York
Reach Readers Online in our mobile web-writing class. Learn to write better web pages.Categories: Writing -
WebinarGetting It Right: Diversity and Inclusion in LGBTQ and Latinx Communications
Nov. 12, 2020 – Dec. 31, 2021
Increasingly, people are coming out as lesbian, gay, bisexual, transgender or queer (LGBTQ), and when portrayed in the media, want to see their stories reflected in a fair and accurate way; Latinx people are the subject of news stories daily and have similar concerns. In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own carCategories: Communication Strategy, Leadership & Management -
WebinarLiven Up Your PR Writing
Nov. 19, 2020 – Dec. 31, 2021
Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.Categories: Communication Strategy, Techniques & Tactics, Writing -
WebinarPR Measurement: How to Use Data to Engage Your Stakeholders
Dec. 8, 2020 – Dec. 31, 2021
In this webinar, participants will learn how to best sell PR results in the competitive digital marketing space in 2020.Categories: Emerging Trends, Measurement & ROI, Techniques & Tactics -
WebinarThe Power of Storytelling in Leader Communication
Dec. 10, 2020 – Dec. 31, 2021
Join us for this webinar as we explore 5 specific ways to find and tap into real-world stories that resonate and stick with employee audiences while simultaneously building desired organizational cultures.Categories: Communication Strategy, Leadership & Management