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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.



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  •  Live Online Course
    Executive Communication Online Series: Leading PR and Communication Function

    Apr. 23, 2020 12:00 p.m. – 1:15 p.m.

    Think about the various roles and functions within nonprofit, not-for-profit and for-profit companies. Could you ask intelligent questions about business structure — sole proprietorships, partnerships and corporations? Can you identify ROI for public relations activities in your organization? Are you aware of laws and guidelines for public reporting of annual reports or income statements? This session will discuss ways to motivate and inspire others to build coalitions and communicate visi
    Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
  •  Live Online Course
    Executive Communication Online Series: Managing Relationships

    Apr. 30, 2020 12:00 p.m. – 1:15 p.m.

    Are you prepared to provide your organization leadership with the necessary tools, tactics and processes required to manage key stakeholder relationships? In this session participants will learn the importance of relationship building among key stakeholders (both internal and external) to find mutually acceptable solutions.
    Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
  •  Webinar
    It’s Only a Crisis if You Panic

    Apr. 30, 2020 – Dec. 31, 2021

    If lawyers panicked every time something went wrong, they’d never get anything done. So why do PR pros panic whenever an issue arises? This webinar will look at how, if we shift the everyday role of a PR pro to be about reputation management, we could all be better at managing issues when they arise, and not lose sight of best practices.
    Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
  • PRSA 2020 Counselors Academy Spring Conference

    May. 3 – 5, 2020

    Puerto Vallarta, Mexico

  •  Partner Event
    Think Inside the Inbox

    May. 6 – 7, 2020

    Los Angeles

    How to write a great marketing email workshop. Learn to think inside the inbox.
    Categories: Writing
  •  Live Online Course
    Executive Communication Online Series: Applying Ethics and Law

    May. 7, 2020 12:00 p.m. – 1:15 p.m.

    Are you prepared for the role of your organization’s “moral compass” in its relationship with its varied stakeholders? In this session, you will discuss the importance of standards for professional behavior in communications; recognizing ethical dilemmas and legal considerations as they may affect the organization’s decision-making process.
    Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
  •  Webinar
    Selling the Sizzle: How Brands (Including You) Can Become Notable and Quotable

    May. 12, 2020 – Dec. 31, 2021

    Ever wonder how branding magnates like McDonald’s, Coca Cola and Starbucks became so successful? Want to learn how you can adopt some of their marketing/PR tactics and apply them to your own professional and personal success? Join us for this webinar! Here’s your chance.
    Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics
  • 2020 PRSA Employee Communications Conference

    May. 13 – 15, 2020

    Charlotte, North Carolina

  • PR Daily’s Media Relations & Measurement Summit

    May. 14 – 15, 2020

    From metrics discussions to exercises on capturing reporters’ attention and responding to news that threatens to destroy your reputation, you’ll gain expert insights and integrate ideas that can power your next campaign and prove your value.
  •  Webinar
    Developing Cross-Channel Analytics Frameworks to Measure Digital Corporate Reputation

    May. 19, 2020 – Dec. 31, 2021

    This webinar is designed to help the participants work the key groups across corporate communications, brand, social and digital groups, in order to design PR measurement frameworks that assess the cross-channel impact on corporate reputation.
    Categories: Branding, Communication Strategy, Crisis & Reputation, Measurement & ROI
  •  Webinar
    Decoding Gen Z: Actionable Insights For Public Relations and Communication Professionals

    May. 28, 2020 – Dec. 31, 2021

    This webinar will detail Gen Z’s media mix, inform how they want to be engaged and serve actionable insights and recommendations to effectively communication and collaborate with this cohort.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Webinar
    Writing For the News: The AP’s Essential Writing Rules for PR Professionals

    Jun. 2, 2020 – Dec. 31, 2021

    In this webinar, Paula Froke, lead editor of AP’s Stylebook, will take you through the writing rules essential for PR professionals. You’ll take away an understanding of the 10 classic style rules that haven’t changed and the 10 updates you shouldn’t miss in 2020.
    Categories: Emerging Trends, Writing
  • 2020 PRSA Travel and Tourism Section Conference

    Jun. 7 – 10, 2020

    Spokane, Washington

  •  Webinar
    Nine Brainstorming Techniques to Add Creativity Into Your PR

    Jun. 9, 2020 – Dec. 31, 2021

    As public relations becomes more integrated, we’re constantly striving to infuse creativity and innovation into our strategies and tactics. But as an industry rife with Type As, it can be hard to keep content clever, break out of our routines and generate new ideas daily. These nine brainstorming techniques will help you come up with new ideas individually and lead communications and non-communications teams alike in developing engaging and effective solutions.
    Categories: Emerging Trends, Techniques & Tactics
  •  Partner Event
    Master the Art of Storytelling

    Jun. 16 – 17, 2020


    Are you ready to transform your message with the attention-grabbing, comprehension-boosting, memory-aiding, mind-shifting, behavior-changing superpowers of concrete, creative, colorful copy?
    Categories: Writing
  •  Webinar
    Strategic Communications: An Essential Risk Management Tool

    Jun. 16, 2020 – Dec. 31, 2021

    Why do some companies and brands survive disaster and crisis better than others? An often overlooked area of risk management is strategic communications and brand. While many organizations have a crisis management plan, not all build in strategic communications. Survival after tragedy starts with strong core values and a mission.
    Categories: Branding, Communication Strategy
  • 2020 PRSA Public Affairs and Government Summit

    Jun. 18 – 20, 2020

    St. Louis

  •  Workshop
    Reputation On The Line: Building, Managing and Defending Reputation

    Jun. 23, 2020 9:00 a.m. – 5:00 p.m.

    Washington, D.C.

    In today's world, reputations that took a lifetime to build can be gone in an instant - so learning how to successfully build, manage, defend and grow your organization's reputation is a critical function of any communicator's role.
    Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
  •  Webinar
    From Employee Engagement to Employee Activism

    Jun. 23, 2020 – Dec. 31, 2021

    Employee engagement is at a pivotal moment: What started as matching grants and volunteer days has evolved to ERGs and crowd-sourced campaigns. In today’s turbulent society, companies can no longer expect employees to check their values — or their passions — at the door. In fact, more employees are looking to their companies as conduits and partners for supporting the issues they care about.
    Categories: Communication Strategy, Leadership & Management
  • PRSA 2020 Corporate Communications Conference

    Jun. 25 – 26, 2020

    New York