Using Centralized Management Tools to Thrive in the Era of Remote Work

The rise of remote and hybrid work environments leaves leaders with a long list of questions, concerns and adjustments to navigate. How many Zoom meetings or phone calls do we need to have in order for everyone to be on the same page? How do I know if my team is actually doing what they say they are? How do I find out without resorting to micromanagement?
Challenges such as effectively measuring ROI, individual and team success, and campaign status have become amplified since the onset of the pandemic. With remote and hybrid working conditions becoming the norm, leaders have needed to adjust and become more accountable than ever before to keep their organizations operating smoothly. Having a strong, well-organized internal communication strategy has become more important to the success of organizations. 
Propel CEO and Co-Founder Zach Cutler made his way into the PR technology industry after experiencing these very pain points at his agency, Cutler PR, even when his team was still working in the same office. Clients of Propel, including midsize communications agency Ditto PR, detailed similar struggles that all drew attention to the need for technology that could improve internal communication. Ditto's partially remote or hybrid team had trouble keeping track of its journalist relationships across team members, pitch status, dozens of spreadsheets and more.
During this session, we will dive into three of the biggest ways that Propel has found that communications leaders can use PR technology to successfully meet their business goals under remote or hybrid work conditions:
-Centralize internal communication
-Automate reporting
-Create a digital open floor plan

1. Agency leaders will understand how PR technology tools can centralize their organization's internal communications and maximize efficiency with real-time campaign status updates across all employees output. 

2. Agency leaders will understand how PR technology tools can generate shareable automated reports that measure both campaign and team success.

3. Agency leaders will understand how PR technology tools can help them build a digital open floor plan to encourage real-time communication and maximize transparency. 

Samantha Scribano, Head of Content, Propel PRM

Samantha Scribano specializes in content creation and strategic communications. She found her way to professional storytelling five years ago in the University of Florida College of Public Relations and hasn't left it since. After engaging in several writing and content management roles across organizations as a freelance consultant, she now serves as the Propel PRM Head of Content.

Social handles: @samscribano98 (Twitter) and
Julia Francis, Product Manager, Propel PRM

Previously an editorial intern at PR Week, Julia has been working for Propel since November 2020. She has worked in Customer Success and Marketing, and recently moved into the Product Manager position. Julia graduated from the University of Florida in May of 2021 with her Bachelor's in Marketing and her Masters's in International Business. 

Social handles: @juliafrancis818 (Twitter) and (Linkedin)

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