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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.

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  •  Webinar
    Beyond Vanity Metrics

    May. 19, 2025 12:00 p.m. – 1:00 p.m.

    Learn how to align your business goals with key performance indicators (KPIs) that will give you a deeper understanding of your audience and actionable items to move people down your desired funnel.
    Categories: Measurement & ROI, Special Interests
  •  Webinar
    Leveraging Your Networks to Advance in Academia

    May. 21, 2025 3:00 p.m. – 4:00 p.m.

    This webinar will give concrete consulting on what it takes to stand out, network, and move beyond, sometimes, those academic politics that can hold you back.
    Categories: Special Interests
  •  Webinar
    Storytelling Intensive, Part 2: Story Slam: 60 Minutes to Sharper Storytelling

    May. 21, 2025 3:00 p.m. – 4:00 p.m.

    In this pair of hands-on webinars, you’ll build an inventory of potential stories for the biggest issues your stakeholders face; then you’ll have a chance to road test them with your peers and get direct feedback from storytelling expert, coach and author Rob Biesenbach.
    Categories: Communication Strategy, Techniques & Tactics
  •  Webinar
    How to Use AI to Track What Matters with the PESO Model© for Communication Measurement

    May. 28, 2025 2:00 p.m. – 3:00 p.m.

    Join this webinar to learn exactly how to leverage AI to transform your measurement approach from tracking vanity metrics to demonstrating real business results.
    Categories: Emerging Trends, Special Interests
  •  Webinar
    When Disaster Strikes: Crisis Communication Planning and Execution in Uncertain Times

    Jun. 4, 2025 3:00 p.m. – 4:00 p.m.

    Join this webinar to learn how to anticipate potential crises, develop a proactive strategy, craft clear messaging, engage key stakeholders and respond with transparency and confidence.
    Categories: Crisis & Reputation, Special Interests
  •  Webinar
    The ADA and Your Content: How To Be Compliant

    Jun. 17, 2025 3:00 p.m. – 4:00 p.m.

    Join this webinar to learn about digital accessibility — what it is, why it matters and how it goes beyond just compliance to foster inclusivity in your messaging.
    Categories: Diversity & Inclusion, Techniques & Tactics
  •  Webinar
    Mastering Client Management in the Entertainment and Sports Industries

    Jun. 18, 2025 3:00 p.m. – 4:00 p.m.

    Join our panelists in this webinar as they share their expertise on building strong client relationships, securing brand partnerships and executing winning PR strategies.
    Categories: Special Interests
  •  Webinar
    PRSA IPA Business-Building Webinar Series: June 2025

    Jun. 25, 2025 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
    Five Ways To Tell Better Stories

    Jul. 17, 2025 3:00 p.m. – 4:00 p.m.

    Could you do a better job of engaging readers through storytelling? In this webinar, master the art of the storyteller — that’s a job that AI can’t do!
    Categories: Writing
  •  Webinar
    State of Industry AI and Crisis Communications

    Jul. 22, 2025 3:00 p.m. – 4:00 p.m.

    Join this webinar for an insightful and action-driven discussion on how artificial intelligence is transforming crisis response, media strategy and public perception.
    Categories: Crisis & Reputation, Emerging Trends, Special Interests
  •  Webinar
    PRSA IPA Business-Building Webinar Series: July 2025

    Jul. 23, 2025 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
    NIL Collective Series

    Aug. 13, 2025 3:00 p.m. – 4:00 p.m.

    This high-impact session brings together industry leaders who are at the forefront of NIL strategy, athlete PR and brand partnerships.
    Categories: Special Interests
  •  Webinar
    PRSA IPA Business-Building Webinar Series: Aug. 2025

    Aug. 27, 2025 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
    Five Ways To Simplify Messages

    Sep. 9, 2025 3:00 p.m. – 4:00 p.m.

    Would your piece be twice as good if it were half as long? Research says, yes. Learn how to make every piece you write easier to read and understand in this webinar.
    Categories: Writing
  •  Webinar
    PRSA IPA Business-Building Webinar Series: Oct. 2025

    Oct. 22, 2025 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
    PRSA IPA Business-Building Webinar Series: Nov. 2025

    Nov. 12, 2025 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
    PRSA IPA Business-Building Webinar Series: Dec. 2025

    Dec. 3, 2025 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests