April 13–15 | New Orleans
West Virginia University has a reputation — though not always for its academics. When WVU makes national news, reports often focus on a rowdy celebration after a football game. This negative attention has, at times, overshadowed the achievements of faculty, staff and students. During this session, find out how the university relations team decided to change the culture and perception of the school by launching mountaineersgofirst.wvu.edu, a brand that continues to inspire positive change.
Sharon Martin, vice president, university relations, West Virginia University