January 10, 2012
If communication success is measured by how closely outcomes match goals, then evaluating the Occupy Wall Street (OWS) movement presents an insoluble challenge. The goals of OWS are as varied as its participants are, differing from city to city and protestor to protestor.
Evaluating popular uprisings requires viewing them through a more complex lens; strategic communications analysis requires a three-dimensional framework.
Please log in to MyPRSA to read this article, as well as to view and leave comments.
Learn more about PRSA membership, and join a professional network you can count on.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.