PRSA Introduces New APR Logo, Learning Tools

ICYMI: During this year’s APR Month campaign in April, PRSA unveiled several new resources to assist candidates at all stages of the Accreditation process.

• Refreshed APR Logo. PRSA unveiled a newly designed APR logo that reflects the modern communications landscape while reinforcing the credential’s legacy of excellence and credibility.
• New APR Virtual Study Course. A newly enhanced APR Virtual Study Course provides a more structured, accessible and comprehensive learning experience. The updated program includes strategic communication frameworks, guided exercises and preparation tools aligned to both the Panel Presentation and APR Examination.

Together, these offerings are designed to increase access, build confidence and help candidates progress.

“APR represents a commitment to the highest standard of strategic thinking, ethical practice and leadership in our profession,” said PRSA CEO Matthew Marcial, CAE, APR. “APR Month is about removing barriers, providing the right tools and empowering more professionals to take that next step in their careers.”

APR Month supports PRSA’s broader strategic priorities by strengthening professional credibility, increasing participation in APR programs and fostering long-term engagement across the communications community.

Visit the PRSA website for more information on how Accreditation in Public Relations can advance your career.

Here Are the Finalists for the 2026 Anvil Awards

PRSA has announced the finalists for the 2026 Anvil Awards, highlighting the most effective and innovative strategic communications campaigns and tactics from the past year.

In 2026, PRSA received 667 submissions across dozens of categories, including reputation management, integrated campaigns, media relations, digital communications and community engagement. 

After a thorough peer-review process, 144 finalists have been selected for this year’s Silver and Bronze Anvil Awards.

This year’s finalists include leading organizations and agencies such as Borden Cheese, CoynePR, GoFundMe, J.P. Morgan Payments, Red Robin and Scholastic, reflecting the creativity, strategic thinking and measurable impact that define the profession at its best.

Entries were evaluated by a distinguished panel of industry professionals, including senior communications leaders, agency executives and academic experts. Judges assessed submissions based on strategic planning, creativity, execution and demonstrated results.

Winners will be announced during the 2026 Anvil Awards Ceremony, taking place on May 14, at The Edison Ballroom in Midtown Manhattan.

Visit the PRSA website to view the full list of finalists and find tickets for the ceremony.

FutureCon 2026 to Examine AI and Media Disruption 

Industry leaders will gather on May 14 at the Edison Ballroom in Midtown Manhattan for a one-day summit on the next era of public relations and corporate communications. 

Ahead of the evening’s Anvil Awards ceremony, the event will bring together senior executives, strategists and innovators to explore the forces redefining public relations, corporate communications and agency leadership. 

FutureCon 2026 will start with a keynote on “AI and the Future of Communications” delivered by Tejas Totade, chief technology officer at Ruder Finn, who is leading the agency’s AI initiatives.

In addition to the keynote, the program features a series of future-focused general sessions, and the summit will provide networking opportunities and discussions designed to help communications professionals prepare for the next decade. 

The event is sponsored by Agility PR Solutions, a leading provider of media monitoring and PR measurement technology.